| UNC perceived message effectiveness: validation of a brief scale SA Baig, SM Noar, NC Gottfredson, MH Boynton, KM Ribisl, NT Brewer Annals of Behavioral Medicine 53 (8), 732-742, 2019 | 89 | 2019 |
| How people think about the chemicals in cigarette smoke: a systematic review JC Morgan, MJ Byron, SA Baig, I Stepanov, NT Brewer Journal of behavioral medicine 40 (4), 553-564, 2017 | 77 | 2017 |
| Impact of e-cigarette health warnings on motivation to vape and smoke NT Brewer, M Jeong, MG Hall, SA Baig, JR Mendel, AJ Lazard, SM Noar, ... Tobacco control 28 (e1), e64-e70, 2019 | 73 | 2019 |
| Impact of modified risk tobacco product claims on beliefs of US adults and adolescents S El-Toukhy, SA Baig, M Jeong, MJ Byron, KM Ribisl, NT Brewer Tobacco control 27 (Suppl 1), s62-s69, 2018 | 63 | 2018 |
| Public understanding of cigarette smoke constituents: three US surveys NT Brewer, JC Morgan, SA Baig, JR Mendel, MH Boynton, JK Pepper, ... Tobacco control 26 (5), 592-599, 2017 | 63 | 2017 |
| “Organic,”“natural,” and “additive-free” cigarettes: comparing the effects of advertising claims and disclaimers on perceptions of harm SA Baig, MJ Byron, AJ Lazard, NT Brewer Nicotine and Tobacco Research 21 (7), 933-939, 2019 | 61 | 2019 |
| Adolescents’ and adults’ perceptions of ‘natural’,‘organic’and ‘additive-free’cigarettes, and the required disclaimers MJ Byron, SA Baig, KE Moracco, NT Brewer Tobacco control 25 (5), 517-520, 2016 | 59 | 2016 |
| E-cigarette health harm awareness and discouragement: implications for health communication JA Rohde, SM Noar, JR Mendel, MG Hall, SA Baig, KM Ribisl, NT Brewer Nicotine and Tobacco Research 22 (7), 1131-1138, 2020 | 42 | 2020 |
| Behavioral heterogeneity among cigarette and e-cigarette dual-users and associations with future tobacco use: Findings from the Population Assessment of Tobacco and Health Study SA Baig, DP Giovenco Addictive Behaviors 104, 106263, 2020 | 41 | 2020 |
| Analysis of legal and scientific issues in court challenges to graphic tobacco warnings JD Kraemer, SA Baig American journal of preventive medicine 45 (3), 334-342, 2013 | 40 | 2013 |
| Brand switching and toxic chemicals in cigarette smoke: a national study JR Mendel, SA Baig, MG Hall, M Jeong, MJ Byron, JC Morgan, SM Noar, ... Plos one 13 (1), e0189928, 2018 | 32 | 2018 |
| Cigarette pack messages about toxic chemicals: a randomised clinical trial NT Brewer, M Jeong, JR Mendel, MG Hall, D Zhang, H Parada Jr, ... Tobacco control 28 (1), 74-80, 2019 | 31 | 2019 |
| Communicating about cigarette smoke constituents: an experimental comparison of two messaging strategies SA Baig, MJ Byron, MH Boynton, NT Brewer, KM Ribisl Journal of behavioral medicine 40 (2), 352-359, 2017 | 29 | 2017 |
| Social identity and support for counteracting tobacco company marketing that targets vulnerable populations SA Baig, JK Pepper, JC Morgan, NT Brewer Social Science & Medicine 182, 136-141, 2017 | 22 | 2017 |
| Incremental criterion validity of message perceptions and effects perceptions in the context of anti‑smoking messages SA Baig, SM Noar, NC Gottfredson, AJ Lazard, KM Ribisl, NT Brewer | 19 | 2020 |
| Public understanding of cigarette smoke chemicals: Longitudinal study of US adults and adolescents M Jeong, SM Noar, D Zhang, JR Mendel, RP Agans, MH Boynton, ... Nicotine and Tobacco Research 22 (5), 747-755, 2020 | 17 | 2020 |
| Placing health warnings on e-cigarettes: A standardized protocol JR Mendel, MG Hall, SA Baig, M Jeong, NT Brewer International journal of environmental research and public health 15 (8), 1578, 2018 | 17 | 2018 |
| Assessing the potential for bias in direct observation of adult commuter cycling and helmet use JD Kraemer, HN Zaccaro, JS Roffenbender, SA Baig, ME Graves, ... Injury prevention 21 (1), 42-46, 2015 | 17 | 2015 |
| Message perceptions and effects perceptions as proxies for behavioral impact in the context of anti-smoking messages SA Baig, SM Noar, NC Gottfredson, AJ Lazard, KM Ribisl, NT Brewer Preventive Medicine Reports 23, 101434, 2021 | 15 | 2021 |
| Bayesian inference: an introduction to hypothesis testing using Bayes factors SA Baig Nicotine and Tobacco Research 22 (7), 1244-1246, 2020 | 15 | 2020 |
Noel T. BrewerGillings Distinguished Professor in Public Health, University of North CarolinaVerified email at unc.edu
