| Opportunism in interfirm relationships: Forms, outcomes, and solutions KH Wathne, JB Heide Journal of marketing 64 (4), 36-51, 2000 | 2069 | 2000 |
| Specific investments in marketing relationships: Expropriation and bonding effects AI Rokkan, JB Heide, KH Wathne Journal of marketing research 40 (2), 210-224, 2003 | 829 | 2003 |
| Relationship governance in a supply chain network KH Wathne, JB Heide Journal of marketing 68 (1), 73-89, 2004 | 805 | 2004 |
| Choice of supplier in embedded markets: relationship and marketing program effects KH Wathne, H Biong, JB Heide Journal of marketing 65 (2), 54-66, 2001 | 683 | 2001 |
| Interfirm monitoring, social contracts, and relationship outcomes JB Heide, KH Wathne, AI Rokkan Journal of marketing Research 44 (3), 425-433, 2007 | 561 | 2007 |
| Friends, businesspeople, and relationship roles: A conceptual framework and a research agenda JB Heide, KH Wathne Journal of Marketing 70 (3), 90-103, 2006 | 405 | 2006 |
| Towards a Theory of Knowledge K Wathne, J Roos, G Von Krogh Managing knowledge: Perspectives on cooperation and competition, 55, 1996 | 325 | 1996 |
| Concurrent sourcing, governance mechanisms, and performance outcomes in industrial value chains JB Heide, A Kumar, KH Wathne Strategic Management Journal 35 (8), 1164-1185, 2014 | 153 | 2014 |
| Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities A Rindfleisch, K Antia, J Bercovitz, JR Brown, J Cannon, SJ Carson, ... Marketing letters 21, 211-222, 2010 | 146 | 2010 |
| Performance implications of mismatched governance regimes across external and internal relationships A Kumar, JB Heide, KH Wathne Journal of Marketing 75 (2), 1-17, 2011 | 132 | 2011 |
| Why do some companies not engage in partnering relationships? H Biong, A Parvatiyar, K Wathne IMP Conference (12th) 12, 1996 | 103 | 1996 |
| Relationship governance dynamics: The roles of partner selection efforts and mutual investments KH Wathne, JB Heide, EA Mooi, A Kumar Journal of Marketing Research 55 (5), 704-721, 2018 | 60 | 2018 |
| Franchisor–franchisee bankruptcy and the efficacy of franchisee governance KD Antia, S Mani, KH Wathne Journal of Marketing Research 54 (6), 952-967, 2017 | 52 | 2017 |
| Where do we go from here? The future of B2B governance research KH Wathne, ØD Fjeldstad Journal of Business & Industrial Marketing 35 (4), 623-627, 2020 | 19 | 2020 |
| Relationship governance in a vertical network context KH Wathne Oslo, Norwegian School of Business and Administration, 2001 | 6 | 2001 |
| Openness and innovation performance revisited EA Mooi, KH Wathne, U Kayande Journal of Marketing Behavior 2 (1), 69-76, 2016 | 5 | 2016 |
| Relationship Governance in a Vertical Network Context JB Heide, KH Wathne Marketing Science Institute, 2001 | 4 | 2001 |
| Franchising research in marketing: suggestions for future research S Mani, KH Wathne, KD Antia Handbook of Research on Distribution Channels, 470-485, 2019 | 2 | 2019 |
| Når" vennene" lurer deg H Biong, KH Wathne Fagbokforlaget, 2009 | 2 | 2009 |
| CREDIBLE COMMITMENTS IN INTERFIRM RELATIONSHIPS: THE “SHADOW OF THE FUTURE” AND THE “SHADOW OF THE PAST” AI Rokkan, JB Heide, KH Wathne submitted at the Annual Conference of International Marketing and Purchasing …, 2002 | 2 | 2002 |
Steinar Evjeprofessor in applied mathematics, IPT, University of StavangerEmail confirmado em uis.no
