| An exploratory study of consumers’ perceptions: What are affordable luxuries? J Mundel, P Huddleston, M Vodermeier Journal of Retailing and Consumer Services 35 (March), 68–75, 2017 | 145 | 2017 |
| Social Media Advertising: Unraveling the Mystery Box S Alhabash, J Mundel, A Hussain Digital Advertising: Theory and Research 3, 285, 2017 | 92 | 2017 |
| An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions J Mundel, P Huddleston, B Behe, L Sage, C Latona Journal of Product & Brand Management 27 (2), 146-157, 2018 | 54 | 2018 |
| The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness SC Chu, T Deng, J Mundel Journal of Marketing Communications 30 (1), 1-20, 2024 | 51 | 2024 |
| Effects of brand feedback to negative eWOM on brand love/hate: an expectancy violation approach J Yang, J Mundel Journal of Product & Brand Management 31 (2), 279-292, 2022 | 31 | 2022 |
| Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance JYJM Shu-Chuan Chu, Yang Cao Journal of Advertising, 2019 | 25 | 2019 |
| Consumer engagement with brands’ COVID-19 messaging on social media: the role of perceived brand–social issue fit and brand opportunism J Mundel, J Yang Journal of Interactive Advertising 21 (3), 173-190, 2021 | 23 | 2021 |
| Social media alcohol advertising among underage minors: Effects of models’ age S Alhabash, J Mundel, T Deng, A McAlister, ET Quilliam, JI Richards, ... International journal of advertising 40 (4), 552-581, 2021 | 23 | 2021 |
| “Are we all in this together?”: Brand opportunism in covid-19 cause related marketing and the moderating role of consumer skepticism J Yang, J Mundel Journal of Promotion Management 27 (6), 877-899, 2021 | 22 | 2021 |
| Affordable luxuries: Comparing American and Chinese millennial consumers J Mundel, D Soopramanien, P Huddleston Asia Pacific Management Review 26 (4), 215-225, 2021 | 21 | 2021 |
| Luxury brand advertising in Argentina: Changes following import restrictions H Ahn, J Mundel Journal of Marketing Communications 24 (3), 291-303, 2015 | 20 | 2015 |
| International Virtual Collaboration in Advertising Courses: Building international and intercultural skills from home J Mundel Journal of Advertising Education 24 (2), 112-134, 2020 | 11 | 2020 |
| Influencer marketing and consumer well-being: From source characteristics to social media anxiety and addiction J Mundel, J Yang, A Wan The Emerald Handbook of Computer-Mediated Communication and Social Media …, 2022 | 7 | 2022 |
| Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction J Mundel, A Wan, J Yang Journal of Marketing Communications, 1-18, 2023 | 6 | 2023 |
| Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War J Mundel, Y Nieves-Pizarro Journal of Marketing Communications, 1-22, 2017 | 6 | 2017 |
| The effect of hedonic presentation on consumers’ willingness to pay and purchase intention for minimally branded products online J Yang, J Mundel, PT Huddleston, BK Behe Journal of Promotion Management 28 (7), 1077-1106, 2022 | 5 | 2022 |
| Hispanics’ response to ethnic targeting ads for unhealthy products: Examining the roles of endorser identification and endorser–product matchup J Mundel, J Yang Journal of Interactive Advertising 22 (1), 28-41, 2022 | 5 | 2022 |
| An asynchronous approach to teaching campaigns online J Mundel Journal of Advertising Education 25 (1), 13-27, 2021 | 5 | 2021 |
| Malvinas/Falkland Islands War: a look into ads et al. Juan Mundel, Yadira Nieves-Pizarro Journal of Historical Research in Marketing 11 (2), 227-248, 2019 | 5* | 2019 |
| What are affordable luxuries? An exploratory study of consumers’ perceptions J Mundel, P Huddleston, M Vodermeier Journal of Retailing and Consumer Services 35 (1), 68-75, 2017 | 4 | 2017 |
Jing YangAssociate Professor, Loyola University ChicagoVerified email at luc.edu
