Kevin Wise
Kevin Wise
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Enjoyment of advergames and brand attitudes: The impact of thematic relevance
K Wise, PD Bolls, H Kim, A Venkataraman, R Meyer
Journal of Interactive Advertising 9 (1), 27-36, 2008
Moderation, response rate, and message interactivity: Features of online communities and their effects on intent to participate
K Wise, B Hamman, K Thorson
Journal of Computer-Mediated Communication 12 (1), 24-41, 2006
Emotional responses during social information seeking on Facebook
K Wise, S Alhabash, H Park
Cyberpsychology, Behavior, and Social Networking 13 (5), 555-562, 2010
How avatar customizability affects children's arousal and subjective presence during junk food–sponsored online video games
R Bailey, K Wise, P Bolls
CyberPsychology & Behavior 12 (3), 277-283, 2009
Captured by the World Wide Web: Orienting to structural and content features of computer-presented information
A Lang, J Borse, K Wise, P David
Communication Research 29 (3), 215-245, 2002
Exploring the motivations of Facebook use in Taiwan
S Alhabash, H Park, A Kononova, Y Chiang, K Wise
Cyberpsychology, behavior, and social networking 15 (6), 304-311, 2012
Motivated processing of fear appeal and disgust images in televised anti-tobacco ads
G Leshner, P Bolls, K Wise
Journal of Media Psychology, 2011
The real you? The role of visual cues and comment congruence in perceptions of social attractiveness from Facebook profiles
S Hong, E Tandoc Jr, EA Kim, B Kim, K Wise
Cyberpsychology, Behavior, and Social Networking 15 (7), 339-344, 2012
The effect of user control on the cognitive and emotional processing of pictures
K Wise, B Reeves
Media Psychology 9 (3), 549-566, 2007
Choosing and reading online news: How available choice affects cognitive processing
K Wise, PD Bolls, SR Schaefer
Journal of Broadcasting & Electronic Media 52 (1), 69-85, 2008
The effect of searching and surfing on recognition of destination images on Facebook pages
SB Kim, DY Kim, K Wise
Computers in Human Behavior 30, 813-823, 2014
PeaceMaker: Changing students’ attitudes toward Palestinians and Israelis through video game play
SE Alhabash, K Wise
International Journal of Communication 6, 25, 2012
When words collide online: How writing style and video intensity affect cognitive processing of online news
K Wise, P Bolls, J Myers, M Sternadori
Journal of Broadcasting & Electronic Media 53 (4), 532-546, 2009
Brand interactivity and its effects on the outcomes of advergame play
J Lee, H Park, K Wise
New Media & Society 16 (8), 1268-1286, 2014
Playing their game: changing stereotypes of Palestinians and Israelis through videogame play
S Alhabash, K Wise
New media & society 17 (8), 1358-1376, 2015
The effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising
A Lang, K Wise, S Lee, X Cai
Sex in advertising: Perspectives on the erotic appeal, 107-132, 2014
Integrative framing analysis: Framing health through words and visuals
V Dan
Routledge, 2017
Effects of emotional tone and visual complexity on processing health information in prescription drug advertising
RL Norris, RL Bailey, PD Bolls, KR Wise
Health communication 27 (1), 42-48, 2012
Robots as new media: A cross-cultural examination of social and cognitive responses to robotic and on-screen agents
K Shinozawa, B Reeves, K Wise, S Lim, H Maldonado, F Naya
Proceedings of Annual Conference of Internation Communication Association …, 2003
Exploring the hardwired for news hypothesis: How threat proximity affects the cognitive and emotional processing of health-related print news
K Wise, P Eckler, A Kononova, J Littau
Communication Studies 60 (3), 268-287, 2009
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