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Barton Weitz (page created posthumously)
Barton Weitz (page created posthumously)
University of Florida
Email confirmado em colorado.edu - Página inicial
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The use of pledges to build and sustain commitment in distribution channels
E Anderson, B Weitz
Journal of marketing research 29 (1), 18-34, 1992
61721992
Retail management
M Levy, D Grewal
McGraw-Hill, 2023
5379*2023
Determinants of continuity in conventional industrial channel dyads
E Anderson, B Weitz
Marketing science 8 (4), 310-323, 1989
44481989
Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
J Alba, J Lynch, B Weitz, C Janiszewski, R Lutz, A Sawyer, S Wood
Journal of marketing 61 (3), 38-53, 1997
41961997
The SOCO scale: A measure of the customer orientation of salespeople
R Saxe, BA Weitz
Journal of marketing research 19 (3), 343-351, 1982
33361982
Learning orientation, working smart, and effective selling
H Sujan, BA Weitz, N Kumar
Journal of marketing 58 (3), 39-52, 1994
18371994
Knowledge, motivation, and adaptive behavior: A framework for improving selling effectiveness
BA Weitz, H Sujan, M Sujan
Journal of marketing 50 (4), 174-191, 1986
18301986
Adaptive selling: Conceptualization, measurement, and nomological validity
RL Spiro, BA Weitz
Journal of marketing Research 27 (1), 61-69, 1990
16351990
Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions
T Wagner, RJ Lutz, BA Weitz
Journal of marketing 73 (6), 77-91, 2009
15712009
Relationship marketing and distribution channels
BA Weitz, SD Jap
Journal of the academy of Marketing Science 23, 305-320, 1995
13771995
Personal selling and sales management: A relationship marketing perspective
BA Weitz, KD Bradford
Journal of the academy of marketing science 27, 241-254, 1999
12791999
Effectiveness in sales interactions: a contingency framework
BA Weitz
Journal of Marketing 45 (1), 85-103, 1981
11991981
When should a retailer create an exciting store environment?
VD Kaltcheva, BA Weitz
Journal of marketing 70 (1), 107-118, 2006
10952006
Attributions in the board room: Causal reasoning in corporate annual reports
JR Bettman, BA Weitz
Administrative science quarterly, 165-183, 1983
10781983
Forward integration into distribution: an empirical test of transaction cost analysis
G John, BA Weitz
The Journal of Law, Economics, and Organization 4 (2), 337-355, 1988
9981988
Crafting integrated multichannel retailing strategies
J Zhang, PW Farris, JW Irvin, T Kushwaha, TJ Steenburgh, BA Weitz
Journal of interactive marketing 24 (2), 168-180, 2010
8972010
Resource allocation behavior in conventional channels
E Anderson, LM Lodish, BA Weitz
Journal of marketing Research 24 (1), 85-97, 1987
7931987
Salesforce compensation: An empirical investigation of factors related to use of salary versus incentive compensation
G John, B Weitz
Journal of Marketing Research 26 (1), 1-14, 1989
5911989
Make-or-buy decisions: vertical integration and marketing productivity
E Anderson, BA Weitz
Sloan Management Review (1986-1998) 27 (3), 3, 1986
5791986
The changing environment of selling and sales management
E Jones, SP Brown, AA Zoltners, BA Weitz
Journal of Personal Selling & Sales Management 25 (2), 105-111, 2005
5392005
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