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Aradhna Krishna
Aradhna Krishna
Dwight F. Benton Professor of Marketing, University of Michigan, Ann Arbor
Email confirmado em umich.edu - Página inicial
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An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
A Krishna
Journal of consumer psychology 22 (3), 332-351, 2012
17052012
Sensory marketing: Research on the sensuality of products
A Krishna
Routledge, 2011
6802011
Vital dimensions in volume perception: Can the eye fool the stomach?
P Raghubir, A Krishna
Journal of Marketing research 36 (3), 313-326, 1999
5831999
Does touch affect taste? The perceptual transfer of product container haptic cues
A Krishna, M Morrin
Journal of Consumer Research 34 (6), 807-818, 2008
5572008
Does touch affect taste? The perceptual transfer of product container haptic cues
A Krishna, M Morrin
Journal of Consumer Research 34 (6), 807-818, 2008
5542008
Sensory marketing, embodiment, and grounded cognition: A review and introduction
A Krishna, N Schwarz
Journal of consumer psychology 24 (2), 159-168, 2014
4992014
The skeptical shopper: A metacognitive account for the effects of default options on choice
CL Brown, A Krishna
Journal of consumer research 31 (3), 529-539, 2004
4702004
The effects of advertising copy on sensory thoughts and perceived taste
RS Elder, A Krishna
Journal of consumer research 36 (5), 748-756, 2010
3962010
The “visual depiction effect” in advertising: Facilitating embodied mental simulation through product orientation
RS Elder, A Krishna
Journal of Consumer Research 38 (6), 988-1003, 2012
3952012
A meta-analysis of the impact of price presentation on perceived savings
A Krishna, R Briesch, DR Lehmann, H Yuan
Journal of Retailing 78 (2), 101-118, 2002
3922002
Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience
A Krishna, RS Elder, C Caldara
Journal of Consumer Psychology 20 (4), 410-418, 2010
3732010
Consumer perceptions of promotional activity
A Krishna, IS Currim, RW Shoemaker
Journal of Marketing 55 (2), 4-16, 1991
3501991
Do we care what others get? A behaviorist approach to targeted promotions
FM Feinberg, A Krishna, ZJ Zhang
Journal of Marketing research 39 (3), 277-291, 2002
3472002
Do we care what others get? A behaviorist approach to targeted promotions
FM Feinberg, A Krishna, ZJ Zhang
Journal of Marketing research 39 (3), 277-291, 2002
3472002
Product scent and memory
A Krishna, MO Lwin, M Morrin
Journal of consumer research 37 (1), 57-67, 2010
2972010
Impact of bundle type, price framing and familiarity on purchase intention for the bundle
BA Harlam, A Krishna, DR Lehmann, C Mela
Journal of business research 33 (1), 57-66, 1995
2971995
Effect of dealing patterns on consumer perceptions of deal frequency and willingness to pay
A Krishna
Journal of Marketing Research 28 (4), 441-451, 1991
2831991
Pizzas: π or square? Psychophysical biases in area comparisons
RE Krider, P Raghubir, A Krishna
Marketing Science 20 (4), 405-425, 2001
2732001
This logo moves me: Dynamic imagery from static images
L Cian, A Krishna, RS Elder
Journal of Marketing Research 51 (2), 184-197, 2014
2692014
Sensory aspects of package design
A Krishna, L Cian, NZ Aydınoğlu
Journal of Retailing 93 (1), 43-54, 2017
2582017
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