| Assessing asymmetric response effect of behavioral intention to service quality in an integrated psychological decision-making process model of intercity bus passengers: a case … JH Lin, TR Lee, W Jen Transportation 35 (1), 129-144, 2008 | 66 | 2008 |
| Adoption of mobile location-based services with Zaltman metaphor elicitation techniques TR Lee, SY Chen, ST Wang, SE Chang International Journal of Mobile Communications 7 (1), 117-132, 2009 | 31 | 2009 |
| Assessing the health of a business ecosystem: the contribution of the anchoring actor in the formation phase T Lappi, TR Lee, K Aaltonen International Journal of Management, Knowledge and Learning 6 (1), 27-51, 2017 | 19 | 2017 |
| Shopping preference: A comparative study of American and Taiwanese perceptions C Changchit, R Cutshall, TR Lee Journal of International Technology and Information Management 23 (1), 6, 2014 | 14 | 2014 |
| Supply chain resilience: conceptual model building and validation MS Narassima, SP Anbuudayasankar, K Mathiyazhagan, K Ganesh, ... International Journal of Logistics Research and Applications, 1-33, 2022 | 10 | 2022 |
| Action and Social Alignment Constituents of Collaboration in B2B Relationships: Buyer and Seller Perspectives JL Guan, TR Lee, C Otero-Neira, G Svensson, NM Høgevold Journal of Relationship Marketing, 1-32, 2021 | 10 | 2021 |
| Comparing usage of mobile commerce in Taiwan, USA and Germany TR Lee, JM Li, J Simons, CHS Lee International Journal of Services Technology and Management 7 (3), 284-296, 2006 | 8 | 2006 |
| A framework of firms' business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts TR Lee, KH Lin, CH Chen, C Otero-Neira, G Svensson Asia Pacific Journal of Marketing and Logistics, 2021 | 6 | 2021 |
| Consumer decisions toward halal purchase before and during COVID-19 pandemic: a grey relational analysis approach TR Lee, YS Lin, ES Kassim, S Sebastian British Food Journal, 2023 | 5 | 2023 |
| Taiwan’s Small and Medium Enterprises (SMEs) TR Lee, IPJ Jioe Education About ASIA 22 (1), 32-34, 2017 | 5 | 2017 |
| The corresponding strategic marketing mix to the relationships between national culture and consumer value SY Chen, TR Lee International Journal of Management and Enterprise Development 5 (3), 356-369, 2008 | 5 | 2008 |
| Milk supply chain and development strategy TR Lee, HL Huang, BW Huang, SY Chen International Journal of Services and Operations Management 3 (2), 227-244, 2007 | 5 | 2007 |
| 行銷管理: 觀念活用與實務應用 李宗儒 台北市: 三民書局股份有限公司, 2004 | 5 | 2004 |
| Innovating brand strategy development using integration of data mining and the CBBE model CH Wang, TR Lee, YCJ Lin, A Sutrisno International Journal of Innovation and Learning 16 (4), 353-366, 2014 | 4 | 2014 |
| Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context–A buyer and seller perspective G Jyh-Liang, TR Lee, M Roberts-Lombard, G Svensson, N Høgevold South African Journal of Business Management 53 (1), 12, 2022 | 3 | 2022 |
| Key tactics analysis of hospital operation and management by different management levels: A case study in Taiwan WY Lin, TR Lee, N Sinnarong, SG Sebastian, CY Wang International Journal of Healthcare Management, 1-10, 2021 | 3 | 2021 |
| The effect of teaching innovation on learning effectiveness among the students of Taiwan and Mainland China universities YT Huang, TR Lee, YJ Jiang International Journal of Synergy and Research 7, 111-121, 2019 | 3 | 2019 |
| Milk supply chain management in the tier of retailers and customers–a comparison between Taiwan and Germany TR Lee, SY Chen, J Simons International Journal of Logistics Systems and Management 3 (2), 235-251, 2007 | 3 | 2007 |
| Development of an information system to integrate the manufacturing firm and its supplier base for reduced non-conforming parts A Padiyar, R Sawhney, TR Lee, SCL Koh International Journal of Value Chain Management 1 (2), 159-174, 2006 | 3 | 2006 |
| 以顧客價值層級模式為基礎構建顧客價值管理架構---以國道客運業為例 林俊宏， 任維廉， 李宗儒 | 3 | 2005 |
