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Victor Barger
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Social media and consumer engagement: A review and research agenda
VA Barger, JW Peltier, DE Schultz
Journal of Research in Interactive Marketing 10 (4), 268-287, 2016
7462016
Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda
E Manser Payne, JW Peltier, VA Barger
Journal of Research in Interactive Marketing 11 (2), 185-197, 2017
4372017
In search of a surrogate for touch: The effect of haptic imagery on perceived ownership
J Peck, VA Barger, A Webb
Journal of Consumer Psychology 23 (2), 189-196, 2012
3632012
Textual paralanguage and its implications for marketing communications
AW Luangrath, J Peck, VA Barger
Journal of Consumer Psychology 27 (1), 98-107, 2017
2452017
An integrated marketing communications perspective on social media metrics
VA Barger, LI Labrecque
International Journal of Integrated Marketing Communications 5 (1), 2013
2332013
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms
EH Manser Payne, J Peltier, VA Barger
Journal of Research in Interactive Marketing 15 (1), 68-85, 2021
1992021
Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior
E Manser Payne, JW Peltier, VA Barger
Journal of Research in Interactive Marketing, 2018
1572018
A sense of things to come: Future research directions in sensory marketing
RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ...
Sensory marketing: Research on the sensuality of products, 361-376, 2009
822009
Personality traits and re-patronage intentions after service failure
R Agarwal, A Mehrotra, VA Barger
Journal of Consumer Satisfaction, Dissatisfaction, & Complaining Behavior 29 …, 2016
192016
In search of a surrogate for touch: The effect of haptic imagery on psychological ownership and object valuation
J Peck, V Barger
The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008
132008
Individual differences in need for approval: Measurement and marketing implications
VA Barger
University of Wisconsin-Madison, 2011
62011
Make your tweety bird tweet: Use of textual paralanguage in brand and spokescharacter online communications
A Luangrath, J Peck, V Barger
ACR North American Advances, 2017
22017
That's Not What I Feel: the Effect of Haptic Imagery and Haptic Interference on Psychological Ownership and Valuation
J Peck, V Barger, A Webb
ACR North American Advances, 2011
12011
Great, Umm,* Eyeroll*: Textual Paralanguage and Its Implications For Brand Communications
A Webb, J Peck, V Barger
ACR North American Advances, 2015
2015
The More You Think You Know, the More You Want to Touch: Subjective Knowledge and Haptic Exploration
J Peck, V Barger, A Webb
ACR North American Advances, 2013
2013
Understanding Conformity in Consumption Contexts: Individual Differences in Need for Approval and the Propensity to Conform
V Barger, J Peck
ACR North American Advances, 2011
2011
The evolution and persistence of dominant roles in interorganizational
VA Barger
2007
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