| You can't buy what you can't see: Retailer practices to increase the green premium H Guyader, M Ottosson, L Witell Journal of Retailing and Consumer Services 34 (January), 319–325, 2017 | 149 | 2017 |
| Business model diversification in the sharing economy: The case of GoMore H Guyader, L Piscicelli Journal of Cleaner Production 215 (April 2019), 1059–1069, 2019 | 108 | 2019 |
| No one rides for free! Three styles of collaborative consumption H Guyader Journal of Services Marketing 32 (6), 692-714, 2018 | 101 | 2018 |
| Shared Mobility: Evolving Practices for Sustainability H Guyader, M Friman, LE Olsson Sustainability 13 (21), 12148, 2021 | 23 | 2021 |
| Identifying the resource integration processes of green service H Guyader, M Ottosson, P Frankelius, L Witell Journal of Service Management 31 (4), 839-859, 2020 | 22 | 2020 |
| Institutional Logics at Play in a Mobility-as-a-Service Ecosystem H Guyader, B Nansubuga, K Skill Sustainability 13 (12), 8285, 2021 | 15 | 2021 |
| The heart and wallet paradox of collaborative consumption H Guyader Linköping University Electronic Press, 2019 | 12 | 2019 |
| Marketing & Sustainability - Why and how sustainability is changing current marketing practices H Guyader, M Ottosson, A Parment | 10 | 2020 |
| Beyond a mediocre customer experience in the circular economy: The satisfaction of contributing to the ecological transition H Guyader, F Ponsignon, F Salignac, N Bojovic Journal of Cleaner Production 378, 134495, 2022 | 9 | 2022 |
| "True Sharing" or" Sharing Economy" Fad? H Guyader, M Kienzler QUIS16 symposium: “Advancing Service Research and Practice”, 10-13 June 2019 …, 2019 | 3 | 2019 |
| Closing the green gap: understanding why green consumers choose brown products H Guyader, V Aichagui, L Witell, M Ottosson 4th Nordic Retail and Wholesale Conference, 4-6 November 2014, Center For …, 2014 | 2 | 2014 |
| Sharing economy platforms as mainstream: Balancing pro-social and economic tensions H Guyader, LE Olsson, M Friman Total Quality Management & Business Excellence 34 (9-10), 1257-1276, 2023 | 1 | 2023 |
| Exploring the practice of collaborative consumption H Guyader 10th AMA SERVSIG, 14-16 June 2018, IÉSEG School of Management, Paris, 60-63, 2018 | 1 | 2018 |
| Satisfaction and Loyalty for P2P Service Exchanges through Online Sharing Platforms H Guyader, L Witell 26th Annual Frontiers in Service Conference, 22-25 June 2017. Fordham …, 2017 | 1 | 2017 |
| Green Service Innovation: The role of resource integration and service provision P Frankelius, H Guyader, M Ottosson, V Aichagui, L Witell 8th AMA SERVSIG, 13-15 June 2014, University of Macedonia, Thessaloniki, Greece, 2014 | 1 | 2014 |
| The Paradox of Collaborative Consumption H Guyader Understanding Collaborative Consumption, 12-25, 2024 | | 2024 |
| Greenwashing: Teaching from Marketing & Sustainability H Guyader, M Ottosson, A Parment Swedish Academy of Business and Management conference (FEKIS 2023 …, 2023 | | 2023 |
| Framing Contests During Collaborative Experimentation in Ecosystem Emergence N Bojovic, F Salignac, H Guyader, F Ponsignon Academy of Management Proceedings 2023 (1), 13907, 2023 | | 2023 |
| Sustainable Service Ecosystem Design: Tensions and Engagement Constraints H Guyader, A Flaig American Marketing Association Winter Academic Conference, 10-12 February …, 2023 | | 2023 |
| From Access to Ownership: A Study of E-Scooter Service Customers B Nansubuga, H Guyader, C Kowalkowski American Marketing Association Winter Academic Conference: "Marketing During …, 2023 | | 2023 |
