| Consumer preference elicitation of complex products using fuzzy support vector machine active learning D Huang, L Luo Marketing Science 35 (3), 445-464, 2016 | 99 | 2016 |
| WHAT HAPPENS WHEN DEMAND IS ESTIMATED WITH A MISSPECIFIED MODEL?* D Huang, C Rojas, F Bass The Journal of Industrial Economics 56 (4), 809-839, 2008 | 45 | 2008 |
| Marketing intensity and firm performance: Contrasting the insights based on actual marketing expenditure and its SG&A proxy DG Markovitch, D Huang, P Ye Journal of Business Research 118, 223-239, 2020 | 38 | 2020 |
| The impact of supplier bargaining power on the advertising costs of movie sequels J Ma, D Huang, MVS Kumar, A Strijnev Journal of Cultural Economics 39, 43-64, 2015 | 17 | 2015 |
| Eliminating the outside good bias in logit models of demand with aggregate data D Huang, C Rojas Review of Marketing Science 12 (1), 1-36, 2014 | 17 | 2014 |
| The Outside Good Bias in Logit Models of Demand with Aggregate Data D Huang, C Rojas Economics Bulletin 33 (1), 198-206, 2013 | 16 | 2013 |
| Exploring the small movie profitability puzzle D Huang, DG Markovitch, A Strijnev Marketing letters 26, 43-55, 2015 | 15 | 2015 |
| Escalation of commitment in entrepreneurship-minded groups DG Markovitch, D Huang, L Peters, BV Phani, D Philip, W Tracy International Journal of Entrepreneurial Behavior & Research 20 (4), 302-323, 2014 | 14 | 2014 |
| Toward an understanding of consumer feedback in the online environment: Does managerial participation help? S Sharpe, D Huang, T Ravichandran Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 11 | 2016 |
| Role of advertising and consumer interest in the motion picture industry D Huang, A Strijnev, B Ratchford Review of Marketing Science 13 (1), 1-40, 2015 | 11 | 2015 |
| Effects of managerial response to E-WOM on consumer attitude T Ravichandran, C Deng, D Huang | 10 | 2015 |
| Can chatbot customer service match human service agents on customer satisfaction? An investigation in the role of trust D Huang, DG Markovitch, RA Stough Journal of Retailing and Consumer Services 76, 103600, 2024 | 8 | 2024 |
| Social learning and network externalities in decision making D Huang, DG Markovitch, Y Ying European Journal of Marketing 51 (1), 157-176, 2017 | 8 | 2017 |
| High or low season? Contrasting launch timing considerations for big-budget and low-budget entertainment products J Ma, D Huang, DG Markovitch, B Ratchford European Journal of Marketing 52 (9/10), 1956-1980, 2018 | 7 | 2018 |
| The congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment J Ma, D Huang, Y Wang International Journal of Internet Marketing and Advertising 15 (1), 54-83, 2021 | 2 | 2021 |
| How to advertise radical product designs J Durgee, D Markovitch, D Huang The Design Journal 19 (4), 647-666, 2016 | 2 | 2016 |
| Should small firms launch new products during high or low seasons? A framework and empirical analysis J Ma, D Huang, D Markovitch, B Ratchford Working paper, Rensselaer Polytechnic Institute, Troy, NY, 2013 | 1 | 2013 |
| Consumer reactions to chatbot versus human service: An investigation in the role of outcome valence and perceived empathy DG Markovitch, RA Stough, D Huang Journal of Retailing and Consumer Services 79, 103847, 2024 | | 2024 |
| Kumar & Andrei Strijnev J Ma, D Huang, MV Shyam J Cult Econ 39, 43-64, 2015 | | 2015 |
| Effects of Managerial Response to E-WOM on Consumer Attitude | | |
