| Destination branding: The role of consumer affinity Y Asseraf, A Shoham Journal of Destination Marketing & Management 6 (4), 375-384, 2017 | 92 | 2017 |
| Assessing the drivers and impact of international marketing agility Y Asseraf, LF Lages, A Shoham International Marketing Review 36 (2), 289-315, 2019 | 71 | 2019 |
| A shift in perspective? The role of emotional branding in shaping born globals’ performance K Efrat, Y Asseraf International Business Review 28 (6), 101589, 2019 | 46 | 2019 |
| The “tug of war” model of foreign product purchases Y Asseraf, A Shoham European Journal of Marketing 50 (3/4), 550-574, 2016 | 37 | 2016 |
| Crafting strategy for international marketing: outside-in or inside-out? Y Asseraf, A Shoham International Marketing Review 36 (6), 859-886, 2019 | 32 | 2019 |
| Conceptualization of MILE orientation (market innovative learning entrepreneurial) for global businesses D Velean, A Shoham, Y Asseraf Procedia-Social and Behavioral Sciences 109, 837-840, 2014 | 22 | 2014 |
| Marketing and technological absorptive capacities: Environmental antecedents and performance outcomes in high-tech firms A Shoham, Y Asseraf, S Lev, A Fiegenbaum Journal of Business-to-Business Marketing 24 (3), 165-182, 2017 | 18 | 2017 |
| The impact of strategic orientations on export marketing strategy: new classification and typology Y Asseraf, A Shoham Research handbook on export marketing, 60-83, 2014 | 16 | 2014 |
| Translating strategy into action: The importance of an agile mindset and agile slack in international business Y Asseraf, I Gnizy International Business Review 31 (6), 102036, 2022 | 10 | 2022 |
| International marketing doctrine: the use of guiding principles Y Asseraf, I Gnizy, A Shoham International Marketing Review 38 (2), 321-342, 2021 | 4 | 2021 |
| Does Firm Strategic International Orientations Synergize? I Gnizy, A Shoham, Y Asseraf Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 2 | 2016 |
| The Relationships between International Orientations, Capabilities, Strategies and Performance: A Theoretical Perspective Y Asseraf, A Shoham Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 2 | 2015 |
| Slowing down to speed up: Decision-making styles and international marketing agility Y Asseraf, I Gnizy European Journal of International Management 1 (1), 1, 2023 | 1 | 2023 |
| Stimulating decision-making behavior and international marketing performance: an abstract Y Asseraf, LF Lages, A Shoham Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
| The “Marketing Flexibility–Marketing Planning” Paradox and New Product’s Performance: An Abstract Y Asseraf, LF Luis, A Shoham Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 1 | 2017 |
| Outside in Or Inside Out?: The Interplay of Firm's Strategic Approaches on International Marketing Strategies and International Performance Y Asseraf PQDT-Global, 2014 | 1 | 2014 |
| The good, the bad and the ugly in cross cultural buying: an empirical test in Israel Y Asseraf, יואל אסרף University of Haifa, Faculty of Social Sciences, Graduate School of Management, 2011 | 1 | 2011 |
| Born Global Maturity: Strategic Aspects and Performance Consequences K Efrat, Y Asseraf Management International Review, 1-24, 2024 | | 2024 |
| INTERNATIONAL MARKETING STRATEGY PLANNING AND PERFORMANCE: THE ROLES OF MARKET SENSING AND TOLERANCE FOR FAILURE I Gnizy, Y Asseraf, M Amar Global Marketing Conference, 939-939, 2023 | | 2023 |
| The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective: An Abstract Y Asseraf, K Efrat Academy of Marketing Science Annual Conference-World Marketing Congress, 73-74, 2021 | | 2021 |
Aviv ShohamUniversity of HaifaVerified email at univ.haifa.ac.il
