Ricardo Cayolla
Ricardo Cayolla
Portucalense University
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Citado por
Latest research on brand relationships: introduction to the special issue
M Fetscherin, F Guzman, C Veloutsou, RR Cayolla
Journal of Product & Brand Management 28 (2), 133-139, 2019
Fans club brand relationship: football passion
R Cayolla, SMC Loureiro
International Journal of Business and Globalisation 10 12 (1), 82-97, 2014
Tribal love: the neural correlates of passionate engagement in football fans
IC Duarte, S Afonso, H Jorge, R Cayolla, C Ferreira, M Castelo-Branco
Social cognitive and affective neuroscience 12 (5), 718-728, 2017
Marketing and smart technologies
JL Reis, MK Peter, R Cayolla, Z Bogdanovic
Proceedings of ICMarkTech 1, 2021
Consumption, anti-consumption and consumption communities: the football clubs and its fans
SMC Loureiro, AR Pires, R Cayolla
Handbook of Research on Consumerism in Business and Marketing: Concepts and …, 2014
Business intelligence and data mining to support sales in retail
F Castelo-Branco, JL Reis, JC Vieira, R Cayolla
Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 406-419, 2020
Sustainable initiatives in sports organizations—analysis of a group of stakeholders in pandemic times
RR Cayolla, T Santos, JA Quintela
Sustainability 13 (16), 9122, 2021
The role of Prefrontal Cortex in a Battle of the Sexes Dilemma involving a Conflict between Tribal and Romantic love
RCMCB Isabel Catarina Duarte, Sónia Brito-Costa
Scientific Reports 1 (8), 1-8, 2018
Consequences of Being Deeply in Love: the Fan-football Club Relationship
R Cayolla, SMC Loureiro
ANZMAC, 2013
Ventral caudate and anterior insula recruitment during value estimation of passionate rewarding cues
IC Duarte, G Coelho, S Brito-Costa, R Cayolla, S Afonso, ...
Frontiers in Neuroscience 14, 678, 2020
The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison.
SM Correia Loureiro, Â Veríssimo, R Cayolla
International Journal of Management Cases 15 (4), 2013
“If You Don’t Know Me by Now”—The Importance of Sustainability Initiative Awareness for Stakeholders of Professional Sports Organizations
RR Cayolla, JA Quintela, T Santos
Sustainability 14 (9), 4917, 2022
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
RR Cayolla, M Escadas, R Biscaia, T Kellison, JA Quintela, T Santos
International Journal of Sports Marketing and Sponsorship 24 (2), 395-421, 2023
What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry
R Cayolla, SMC Loureiro
Journal of Creative Communications 16 (3), 347-355, 2021
Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship?
R Cayolla, S Loureiro, JL Reis
Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 341-349, 2020
Ténis: o poder da mente
R Cayolla
Livros Horizonte, 2004
O ténis
R Cayolla, M Marques
Didática Editora, 2001
Communicating the value of fan identity in the sport industry: Commentary on consumer neuroscience possible research ideas
R Cayolla
International Journal of Sport Communication 1 (aop), 1-5, 2022
It's the Mindset, Not the Technology: The Grass Roots, Spain Case Study
RR Cayolla, SM Martín, C Malone
Handbook of research on developing a post-pandemic paradigm for virtual …, 2021
Marketing e Tecnologias
JL Reis, MK Peter, R Cayolla, S Loureiro, Z Bogdanović, JA Victor
Revista Ibérica de Sistemas e Tecnologias de Informação, XI-XII, 2020
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