| Latest research on brand relationships: introduction to the special issue M Fetscherin, F Guzman, C Veloutsou, RR Cayolla Journal of Product & Brand Management 28 (2), 133-139, 2019 | 122 | 2019 |
| Fans club brand relationship: football passion R Cayolla, SMC Loureiro International Journal of Business and Globalisation 10 12 (1), 82-97, 2014 | 44 | 2014 |
| Tribal love: the neural correlates of passionate engagement in football fans IC Duarte, S Afonso, H Jorge, R Cayolla, C Ferreira, M Castelo-Branco Social cognitive and affective neuroscience 12 (5), 718-728, 2017 | 38 | 2017 |
| Marketing and smart technologies JL Reis, MK Peter, R Cayolla, Z Bogdanovic Proceedings of ICMarkTech 1, 2021 | 21 | 2021 |
| Consumption, anti-consumption and consumption communities: the football clubs and its fans SMC Loureiro, AR Pires, R Cayolla Handbook of Research on Consumerism in Business and Marketing: Concepts and …, 2014 | 13 | 2014 |
| Business intelligence and data mining to support sales in retail F Castelo-Branco, JL Reis, JC Vieira, R Cayolla Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 406-419, 2020 | 10 | 2020 |
| Sustainable initiatives in sports organizations—analysis of a group of stakeholders in pandemic times RR Cayolla, T Santos, JA Quintela Sustainability 13 (16), 9122, 2021 | 9 | 2021 |
| The role of Prefrontal Cortex in a Battle of the Sexes Dilemma involving a Conflict between Tribal and Romantic love RCMCB Isabel Catarina Duarte, Sónia Brito-Costa Scientific Reports 1 (8), 1-8, 2018 | 8* | 2018 |
| Consequences of Being Deeply in Love: the Fan-football Club Relationship R Cayolla, SMC Loureiro ANZMAC, 2013 | 7 | 2013 |
| Ventral caudate and anterior insula recruitment during value estimation of passionate rewarding cues IC Duarte, G Coelho, S Brito-Costa, R Cayolla, S Afonso, ... Frontiers in Neuroscience 14, 678, 2020 | 5 | 2020 |
| The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison. SM Correia Loureiro, Â Veríssimo, R Cayolla International Journal of Management Cases 15 (4), 2013 | 4 | 2013 |
| “If You Don’t Know Me by Now”—The Importance of Sustainability Initiative Awareness for Stakeholders of Professional Sports Organizations RR Cayolla, JA Quintela, T Santos Sustainability 14 (9), 4917, 2022 | 3 | 2022 |
| Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits RR Cayolla, M Escadas, R Biscaia, T Kellison, JA Quintela, T Santos International Journal of Sports Marketing and Sponsorship 24 (2), 395-421, 2023 | 2 | 2023 |
| What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry R Cayolla, SMC Loureiro Journal of Creative Communications 16 (3), 347-355, 2021 | 2 | 2021 |
| Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship? R Cayolla, S Loureiro, JL Reis Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 341-349, 2020 | 2 | 2020 |
| Ténis: o poder da mente R Cayolla Livros Horizonte, 2004 | 2 | 2004 |
| O ténis R Cayolla, M Marques Didática Editora, 2001 | 2 | 2001 |
| Communicating the value of fan identity in the sport industry: Commentary on consumer neuroscience possible research ideas R Cayolla International Journal of Sport Communication 1 (aop), 1-5, 2022 | 1 | 2022 |
| It's the Mindset, Not the Technology: The Grass Roots, Spain Case Study RR Cayolla, SM Martín, C Malone Handbook of research on developing a post-pandemic paradigm for virtual …, 2021 | 1 | 2021 |
| Marketing e Tecnologias JL Reis, MK Peter, R Cayolla, S Loureiro, Z Bogdanović, JA Victor Revista Ibérica de Sistemas e Tecnologias de Informação, XI-XII, 2020 | 1 | 2020 |
Sandra LoureiroFull Professor MarketingEmail confirmado em iscte-iul.pt
