Ricardo Cayolla
Ricardo Cayolla
Portucalense University
Email confirmado em - Página inicial
Citado por
Citado por
Latest research on brand relationships: introduction to the special issue
M Fetscherin, F Guzman, C Veloutsou, RR Cayolla
Journal of Product & Brand Management 28 (2), 133-139, 2019
Fans club brand relationship: football passion
R Cayolla, SMC Loureiro
International Journal of Business and Globalisation 10 12 (1), 82-97, 2014
Tribal love: the neural correlates of passionate engagement in football fans
IC Duarte, S Afonso, H Jorge, R Cayolla, C Ferreira, M Castelo-Branco
Social cognitive and affective neuroscience 12 (5), 718-728, 2017
Business intelligence and data mining to support sales in retail
F Castelo-Branco, JL Reis, JC Vieira, R Cayolla
Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 406-419, 2020
Consumption, anti-consumption and consumption communities: the football clubs and its fans
SMC Loureiro, AR Pires, R Cayolla
Handbook of Research on Consumerism in Business and Marketing: Concepts and …, 2014
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
RR Cayolla, M Escadas, R Biscaia, T Kellison, JA Quintela, T Santos
International Journal of Sports Marketing and Sponsorship 24 (2), 395-421, 2023
What is the role of memory in consumer–brand relationship? Insight from sport industry
R Cayolla, SMC Loureiro
Journal of Creative Communications 16 (3), 347-355, 2021
Sustainable initiatives in sports organizations—analysis of a group of stakeholders in pandemic times
RR Cayolla, T Santos, JA Quintela
Sustainability 13 (16), 9122, 2021
The role of Prefrontal Cortex in a Battle of the Sexes Dilemma involving a Conflict between Tribal and Romantic love
RCMCB Isabel Catarina Duarte, Sónia Brito-Costa
Scientific Reports 1 (8), 1-8, 2018
Consequences of Being Deeply in Love: the Fan-football Club Relationship
R Cayolla, SMC Loureiro
ANZMAC, 2013
“If You Don’t Know Me by Now”—The Importance of Sustainability Initiative Awareness for Stakeholders of Professional Sports Organizations
RR Cayolla, JA Quintela, T Santos
Sustainability 14 (9), 4917, 2022
Marketing and smart technologies
JL Reis, MK Peter, R Cayolla, Z Bogdanovic
Proceedings of ICMarkTech 1, 2021
Ventral caudate and anterior insula recruitment during value estimation of passionate rewarding cues
IC Duarte, G Coelho, S Brito-Costa, R Cayolla, S Afonso, ...
Frontiers in Neuroscience 14, 537375, 2020
Communicating the value of fan identity in the sport industry: Commentary on consumer neuroscience possible research ideas
R Cayolla
International Journal of Sport Communication 15 (4), 293-297, 2022
The effect of Portuguese Nation Brand on Cognitive Brand Image: Portuguese and Canadian comparison.
SM Correia Loureiro, Â Veríssimo, R Cayolla
International Journal of Management Cases 15 (4), 2013
Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and …
R Cayolla, M Escadas, BP McCullough, R Biscaia, A Cabilhas, T Santos
Heliyon 9 (11), 2023
R Cayolla
Channel Fireball (CFB), 2015
The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study
R Cayolla, R Biscaia, RF Baumeister, M Fetscherin, S Brito‐Costa, ...
Journal of Consumer Behaviour 23 (2), 842-854, 2024
Environmental sustainability and sports management: a review of marketing contributions and discussion of future research opportunities
RR Cayolla, M Escadas
International Conference on Marketing and Technologies, 309-321, 2022
Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship?
R Cayolla, S Loureiro, JL Reis
Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 341-349, 2020
O sistema não pode efectuar a operação agora. Tente mais tarde.
Artigos 1–20