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Susana Bacelar de Vasconcelos Marques
Susana Bacelar de Vasconcelos Marques
Adjunct Professor, Higher Institute of Accounting and Administration, University of Aveiro
Email confirmado em ua.pt
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Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal
M Farhangmehr, S Marques, J Silva
Journal of Retailing and Consumer services 7 (4), 197-206, 2000
1112000
Hypermarkets versus traditional retail stores—consumers’ and retailers’ perspectives in Braga: a case study
M Farhangmehr, S Marques, J Silva
Journal of Retailing and Consumer services 8 (4), 189-198, 2001
862001
Consumption dynamics during recession and recovery: A learning journey
M Sarmento, S Marques, M Galan-Ladero
Journal of Retailing and Consumer Services 50, 226-234, 2019
512019
How can gamification contribute to achieve SDGs?: Exploring the opportunities and challenges of ecogamification for tourism,
M Souza, V., Marques, S. & Veríssimo
Journal of Hospitality and Tourism Technology 11 (2), 255-276., 2020
392020
Relationship marketing and social marketing
S Marques, C Domegan
The sage handbook of social marketing, 44-60, 2011
382011
Acceptance criteria in a promotional tourism demarketing plan
MJ Magalhães, ST de Magalhães, C Rodrigues, S Marques
Procedia Computer Science 121, 934-939, 2017
222017
Gestão cultural do território
J Portugal, S Marques
Colecção Públicos, 2007
132007
Creating value through relationships: A critical contribution from social marketing
SB de Vasconcelos Marques
International Review on Public and Nonprofit Marketing 6, 95-96, 2009
112009
Gamificação e Marketing para um Turismo Sustentável: uma revisão exploratória
VDAS SOUZA, SV MARQUES
Revista Turismo & Desenvolvimento 27 (28), 773-788, 2017
9*2017
Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
MM Pinheiro, A Estima, S Marques
IGI Global, 2018
82018
Factors influencing urban tourists’ receptivity to ecogamified applications: a study on transports and mobility
VS Souza, SRBV Marques
International Journal of Tourism Cities 8 (4), 820-843, 2022
52022
O comércio de Braga face à Proximidade Geográfica das Cidades do Porto e de Vigo
M Farhangmehr, S Alves, S Marques, MT Pereira
Associacão Comercial de Braga, Braga, 1996
5*1996
Gamification as a research strategy to promote sustainable urban tourism
V Souza, S Marques, M Veríssimo, C Costa
ECRM 2020 20th European Conference on Research Methodology for Business and …, 2020
42020
Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations
MM Galan-Ladero, M Sarmento, S Marques
International Review on Public and Nonprofit Marketing 20 (3), 521-527, 2023
32023
Perfil e segmentação do visitante de festivais de vinho: o evento EV-Essência do Vinho-Porto
AMRP Santos, ACC Sousa, SR Marques
Revista Turismo & Desenvolvimento, 2015
32015
Redesigning marketing curriculum: the art of making choices
A Estima, S Marques
INTED2021 Proceedings, 4276-4283, 2021
22021
Potential of urban tourist receptivity to ecogamification: framework and research propositions.
VS Souza, S Marques
12021
Consumer attitudes during periods of economic downturn: embodying responsible behaviors
M Sarmento, M Galan-Ladero, S Marques
Advances in National Brand and Private Label Marketing: Fifth International …, 2018
12018
Food waste in higher education institutions:‘Smaller Eyes than Belly Movement’
S Balonas, S Marques
Social Marketing, 453-461, 2017
12017
New thinking for social marketing
S Marques
Psychology of Thinking, Nova Science Publishers, New York, NY, 139-154, 2011
12011
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