Hye-Jin Paek
Hye-Jin Paek
Department of Advertising & Public Relations, Hanyang University, South Korea
Verified email at
Cited by
Cited by
Risk perceptions and risk characteristics
HJ Paek, T Hove
Oxford research encyclopedia of communication, 2017
Examination of gender-role portrayals in television advertising across seven countries
HJ Paek, MR Nelson, AM Vilela
Sex roles 64, 192-207, 2011
Downshifting consumer= upshifting citizen? An examination of a local freecycle community
MR Nelson, MA Rademacher, HJ Paek
The Annals of the American Academy of Political and Social Science 611 (1 …, 2007
Racial ideology, model minorities, and the" not-so-silent partner:" Stereotyping of Asian Americans in US magazine advertising
HJ Paek, H Shah
Howard Journal of Communications 14 (4), 225-243, 2003
Engagement across three social media platforms: An exploratory study of a cause-related PR campaign
HJ Paek, T Hove, Y Jung, RT Cole
Public Relations Review 39 (5), 526-533, 2013
Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses
HJ Paek, K Kim, T Hove
Health education research 25 (6), 1085-1099, 2010
Theory-based approaches to understanding public emergency preparedness: Implications for effective health and risk communication
HJ Paek, K Hilyard, V Freimuth, JK Barge, M Mindlin
Journal of health communication 15 (4), 428-444, 2010
Reduced harm or another gateway to smoking? Source, message, and information characteristics of e-cigarette videos on YouTube
HJ Paek, S Kim, T Hove, JY Huh
Journal of health communication 19 (5), 545-560, 2014
Cross-cultural differences in sexual advertising content in a transnational women's magazine
MR Nelson, HJ Paek
Sex roles 53, 371-383, 2005
A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies
MR Nelson, HJ Paek
International Marketing Review 24 (1), 64-86, 2007
Local news, social integration, and community participation: Hierarchical linear modeling of contextual and cross-level effects
HJ Paek, SH Yoon, DV Shah
Journalism & Mass Communication Quarterly 82 (3), 587-606, 2005
Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: The case of H1N1 influenza in South Korea
SH Oh, HJ Paek, T Hove
Asian Journal of Communication 25 (1), 14-32, 2015
Public support for government actions during a flu pandemic: lessons learned from a statewide survey
HJ Paek, K Hilyard, VS Freimuth, JK Barge, M Mindlin
Health promotion practice 9 (4_suppl), 60S-72S, 2008
Peer or expert? The persuasive impact of YouTube public service announcement producers
HJ Paek, T Hove, H Ju Jeong, M Kim
International Journal of Advertising 30 (1), 161-188, 2011
A content analysis of smoking fetish videos on YouTube: regulatory implications for tobacco control
K Kim, HJ Paek, J Lynn
Health communication 25 (2), 97-106, 2010
The third-person perception as social judgment: An exploration of social distance and uncertainty in perceived effects of political attack ads
HJ Paek, Z Pan, Y Sun, J Abisaid, D Houden
Communication Research 32 (2), 143-170, 2005
To buy or not to buy: Determinants of socially responsible consumer behavior and consumer reactions to cause-related and boycotting ads
HJ Paek, MR Nelson
Journal of current issues & research in advertising 31 (2), 75-90, 2009
Media dissociation, Internet use, and antiwar political participation: A case study of political dissent and action against the war in Iraq
H Hwang, M Schmierbach, HJ Paek, H Gil de Zuniga, D Shah
Mass Communication & Society 9 (4), 461-483, 2006
How peer proximity moderates indirect media influence on adolescent smoking
HJ Paek, AC Gunther
Communication Research 34 (4), 407-432, 2007
Spreading global consumerism: Effects of mass media and advertising on consumerist values in China
HJ Paek, Z Pan
Mass Communication & Society 7 (4), 491-515, 2004
The system can't perform the operation now. Try again later.
Articles 1–20