| The mismatch between undergraduate marketing education and employers' requirements in Portugal A Estima, P Duarte Global perspectives on Contemporary marketing education, 18-36, 2016 | 11 | 2016 |
| Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession MM Pinheiro, A Estima, S Marques IGI Global, 2018 | 8 | 2018 |
| The Power of Storytelling as a Marketing Tool in Personal Branding A Korzh, A Estima International Journal of Business Innovation 1, 2022 | 7 | 2022 |
| Service quality in marketing LAC-A suggested tool for evaluation and continuous improvement A Estima, J Manso, CS Nunes Quality-Access to Success 18 (159), 35-38, 2017 | 4 | 2017 |
| O Impacto das Tecnologias de Informação e Comunicação nas Organizações Públicas: O caso da Universidade de Aveiro ACFT Estima PQDT-Global, 2004 | 4 | 2004 |
| REAL TIME MARKETING VERSUS PUBLICAÇÕES REGULARES DE MARKETING NO FACEBOOK - UM ESTUDO COMPARATIVO DO CASO DA SUPER BOCK I Lages, A Estima Atas do V Encontro Científico da UI&D (ecUI&D 19), 35, 2019 | 3 | 2019 |
| Business Within Ethical Marketing Education: The Upcoming Challenges CS Nunes, A Estima, J Manso Evaluating the Gaps and Intersections Between Marketing Education and the …, 2018 | 3 | 2018 |
| O perfil do consumidor de livros eletrónicos em Portugal A Silva, J., Simões, D. & Estima CAPSI – Conferência da Associação Portuguesa de Sistemas de Informação, 2016 | 3* | 2016 |
| REDESIGNING MARKETING CURRICULUM: THE ART OF MAKING CHOICES A Estima, S Marques INTED 2021, 4276-4283, 2021 | 2 | 2021 |
| A influência das redes sociais no consumo de bens de luxo: revisão da literatura e análise exploratória A Faneco, D Cruz, F Gonçalves, I Pereira, S Pereira, A Estima ICIEMC 2021 - International Conference on Innovation and Entrepreneurship in …, 2021 | 1 | 2021 |
| Real-Time Marketing - uma nova estratégia de marketing: um estudo comparativo da marca Control Portugal I Lages, A Estima ICIEMC - International Conference on Innovation and Entrepreneurship in …, 2020 | 1 | 2020 |
| Rumo a um Ensino Superior mais Inclusivo: uma Experiência Pedagógica Inovadora para Pessoas com DID A Estima, A Carvalho 9º Congresso Nacional de Práticas Pedagógicas no Ensino Superior (CNaPPES.23), 2023 | | 2023 |
| Get Ready to Click: A Comprehensive Review of User-Generated Photography on Instagram R Pinhal, A Estima, P Duarte International Workshop “Tourism and Hospitality Management” (IWTHM2023), 2023 | | 2023 |
| Programa Individual de Estudos Multidisciplinares da Universidade de Aveiro A Estima, P Santos VI Seminário GTAEDES Diversidade e Desenho Universal: Equidade e Justiça no …, 2023 | | 2023 |
| Cultural events and their impact on city's dynamic: the case of Perlim - the Biggest Christmas Theme Park in Portugal C Coelho, A Estima International Conference: Diversity & Sustainability, Opportunities and …, 2023 | | 2023 |
| O papel da imagem na promoção turística das cidades: um estudo baseado na rede de cidades criativas da UNESCO R Pinhal, A Estima, P Duarte International Conference: Diversity & Sustainability, Opportunities and …, 2023 | | 2023 |
| Acting on the climate crisis through the arts and culture: A social innovation journey at the city of Águeda S Marques, A Estima, E Santos, C Laranjeira, A Mesquita, C Couceiro Social Marketing, 195-203, 2023 | | 2023 |
| Before, during and post-pandemic: What happens to cultural events? The case of Perlim - the biggest Christmas Theme Park in Portugal C Coelho, A Estima, C Pinto ICIEMC22 - International Conference on Innovation ans Entrepreneurship in …, 2022 | | 2022 |
| Do universities have a distinctive brand personality? The case of ECIU Universities C Guimarães, A Estima 8th International Conference on Higher Education Advances (HEAd’22), 2022 | | 2022 |
| Students over23 in marketing education: an empathy mapping approach S Marques, A Estima INTED2022 Proceedings, 6477-6484, 2022 | | 2022 |
Susana Bacelar de Vasconcelos Marq...Adjunct Professor, Higher Institute of Accounting and Administration, University of AveiroEmail confirmado em ua.pt
