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Madalena Abreu
Madalena Abreu
Other namesMadalena Eça de Abreu, MARIA MADALENA ECA GUIMARAES DE ABREU
Polytechnic Institute of Coimbra - Coimbra Business School, CEOS.PP
Verified email at iscac.pt
Title
Cited by
Cited by
Year
The brand positioning and image of a religious organisation: an empirical analysis
M Abreu
International Journal of Nonprofit and Voluntary Sector Marketing 11 (2 …, 2006
902006
Volunteerism, compassion and religiosity as drivers of donations practices
ME de Abreu, RMS Laureano, RV da Silva, P Dionísio
International Journal of Nonprofit and Voluntary Sector Marketing 20 (3 …, 2015
362015
Managing volunteering behaviour: The drivers of donations practices in religious and secular organisations
M Abreu, R Laureano, R da Silva, P Dionísio, S Faridah Syed Alwi
Available at SSRN 2380085, 2013
182013
DEPARTAMENTO DE GESTÃO E ECONOMIA
MM Abreu
182004
Drivers of donation practices: altruism and religiosity revisited
MMEG de Abreu
PQDT-Global, 2012
162012
Marketing religioso: Fátima: imagem e posicionamento
M Abreu
82005
Challenges of Religious Marketing in the Digital Age
P Pessoa, M Abreu, B Barbosa
19th International Congress on Public and Nonprofit Marketing, 2020
42020
Millennials' trends in luxury marketing: The ecoturism
A Costa, M Abreu, B Barbosa
2019 14th Iberian Conference on Information Systems and Technologies (cisti …, 2019
42019
O Santuário de Fátima: Imagem e Posicionamento (uma perspectiva de Marketing)
MMEG Abreu
42009
WeDoCare: A system for vulnerable social groups
JS Silva, R Saldanha, V Pereira, D Raposo, F Boavida, A Rodrigues, ...
2019 International Conference on Computational Science and Computational …, 2019
32019
State-of-the-art in wearable technology: Medical area applications
A Viegas, M Abreu, I Pedrosa
2016 11th Iberian Conference on Information Systems and Technologies (CISTI …, 2016
32016
O Santuario de Fatima: Imagem e Posicionamento'
M Abreu
unpublished master thesis in Business Studies, Instituto Superior das …, 2003
32003
Using CRM in B2B Marketplaces
ME de Abreu, J Simões, D Júdice, I Pedrosa
2022 17th Iberian Conference on Information Systems and Technologies (CISTI …, 2022
22022
Nonprofit management research: teams, design and recent topic trends
MRC Santos, RMS Laureano, ME Abreu
Contemporary Issues in Tourism & Management Studies, 247-257, 2014
22014
Drivers of Donations: Does Religiosity Make a Difference?
M Abreu, R Laureano, R da Silva, P Dionísio
Available at SSRN 2380097, 2013
22013
Antecedentes da intenção de praticar Voluntariado Jovem: proposta de modelo concetual
I Ardions, MF Quinta, P Gonçalves, M Abreu
European Journal of Applied Business and Management 4 (3), 2018
12018
Nonprofit Marketing: A European Perspective on Donations and Religiousness
M Abreu
Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015
12015
Marketing relacional nas instituições de ensino superior público: estudo de caso da ESTeSC
N Fortes, ME de Abreu
Casos de marketing público y no lucrativo-Casos de Marketing Público e Não …, 2015
12015
CharX: a proposal for a collaborative information system for the eXchange of goods between charities
S David, ME de Abreu, A Trigo
Proceedings of the International Conference on Information Systems and …, 2014
12014
Hospitalidade voluntária e gratuita: afinal, um comportamento pró-social
ME de Abreu
12014
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