| Customer relationship management–theory and principles M Heczková, M Stoklasa Online: http://www. opf. slu. cz/aak/2011/04/heczkova. pdf, 2010 | 23 | 2010 |
| THE COMPARISON OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN CZECH SMALL AND MEDIUM ENTERPRISES ACCORDING TO SELECTED CHARACTERISTICS IN THE YEARS 2015, 2010 AND 2005. H Starzyczná, P Pellešová, M Stoklasa Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65 (5), 2017 | 15 | 2017 |
| Regional brand benefits for companies–comparison of 2013 and 2015/6 M STOKLASA, H STARZYCZNA XIX. MEZINÁRODNÍ KOLOKVIUM, 210, 2016 | 11 | 2016 |
| Behaviour of Czech customers when buying food products H Starzyczná, M Stoklasa, P Sýkorová Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61 (7 …, 2013 | 11 | 2013 |
| Fluence of Product Leaflets on Purchasing Behaviour in Times of Crisis H Starzyczná, M Stoklasa, K Matušínská Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63 (4 …, 2015 | 7 | 2015 |
| The level of selected CRM areas in small and medium sized enterprises in Czech Republic A Chromčáková, H Starzyczna, M Stoklasa Forum Scientiae Oeconomia 5 (4), 59-70, 2017 | 6 | 2017 |
| The state of strategic marketing application in Czech small and medium-sized enterprises K Matušínská, M Stoklasa Scientific Annals of Economics and Business 66 (2), 193-212, 2019 | 5 | 2019 |
| Využití vztahového marketingu v podnikání malých a středních firem H Starzyczná, M Stoklasa, M Heczková, P Pellešová SU OPF Karviná, 2013 | 5 | 2013 |
| Consumer Ethnocentrism in MS region M Stoklasa, H Starzyczna, L Zotykova International Journal of Economics and Management Engineering 8 (3), 767-770, 2014 | 4 | 2014 |
| Consumer perception of regional brands in Czechia in 2021 M Stoklasa, K Matušínská Scientific Papers of the University of Pardubice. Series D. Faculty of …, 2022 | 3 | 2022 |
| Past and future research trends of Regional Brands with accent to technology M Stoklasa, E Pitrunová Silesian University, School of Business Administration Working Papers, 2018 | 3 | 2018 |
| The benefits of regional brand for companies H Starzyczna, M Stoklasa, K Matusinska International Journal of Economics and Management Engineering 8 (5), 1370-1373, 2014 | 3 | 2014 |
| Behavior of Czech Consumers during Crisis M Stoklasa, H Starzyczna, P Sykorova International Journal of Social, Human Science and Engineering 8 (3), 134-137, 2014 | 3 | 2014 |
| International innovation camps: Evidence from a field study P Silva, BK Temple, M Kälviäinen, C Mantzalos, E Horký, M Stoklasa, ... Industry and Higher Education 26 (4), 309-315, 2012 | 3 | 2012 |
| Behavioral aspects of brand management J Majerová, M Klepek, A Križanová, M Stoklasa Addleton Academic Publishers, 2021 | 2 | 2021 |
| Advertising Strategy According to the Concept of the FCB model in the Conditions of the Various Generations K Matušínská, M Stoklasa Technická univerzita v Liberci, 2021 | 2 | 2021 |
| Understanding Regional Product Characteristics and Consumers Purchasing them in the Czech Republic. M Stoklasa, E Pitrunová Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 68 (1), 2020 | 2 | 2020 |
| Influence of technology on regional brands in Czechia M Stoklasa Engineering Management in Production and Services 11 (4), 92-102, 2019 | 2 | 2019 |
| Consumer Ethnocentrism of Moravian-Silesian Region: comparison of CETSCALE research 2013/17 M Stoklasa, H STARZYCZNA 20th International Colloquium on Regional Sciences, 590-597, 2017 | 2 | 2017 |
| CRM and its results in Czech small and medium companies H Starzyczna, M Stoklasa, P Pellešová 9th International Scientific Conference Business and Management, 2016 | 2 | 2016 |
