Michal Stoklasa
Michal Stoklasa
Assistant Professor at Department of Business Economics and Management, Silesian University in Opava
Email confirmado em opf.slu.cz
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Customer relationship management–theory and principles
M Heczková, M Stoklasa
Online: http://www. opf. slu. cz/aak/2011/04/heczkova. pdf, 2010
162010
Behaviour of Czech customers when buying food products
H Starzyczná, M Stoklasa, P Sýkorová
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61 (7 …, 2013
92013
Regional brand benefits for companies–Comparison of 2013 and 2015/6
M STOKLASA, H STARZYCZNA
XIX. MEZINÁRODNÍ KOLOKVIUM, 210, 2016
72016
The level of selected CRM areas in small and medium sized enterprises in Czech Republic
A Chromčáková, H Starzyczna, M Stoklasa
Forum Scientiae Oeconomia 5 (4), 59-70, 2017
42017
Past and future research trends of Regional Brands with accent to technology
M Stoklasa, E Pitrunová
Silesian University, School of Business Administration Working Papers, 2018
32018
The comparison of customer relationship management (CRM) in Czech small and medium enterprises according to selected characteristics in the years 2015, 2010 and 2005
H Starzyczná, P Pellešová, M Stoklasa
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65 (5 …, 2017
32017
Consumer Ethnocentrism in MS Region
M Stoklasa, H Starzyczna, L Zotykova
International Journal of Economics and Management Engineering 8 (3), 767-770, 2014
32014
How Does Bancassurance Work in Financial Practice Within the Financial Group Société Générale Group in Selected Countries
L Přečková
Silesian University, School of Business Administration Working Papers, 2019
12019
Consumer Ethnocentrism of Moravian-Silesian Region: Comparison of CETSCALE Research 2013/17
M Stoklasa, H STARZYCZNA
20th International Colloquium on Regional Sciences, 590-597, 2017
12017
Fluence of Product Leaflets on Purchasing Behaviour in Times of Crisis
H Starzyczná, M Stoklasa, K Matušínská
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63 (4 …, 2015
12015
Behavior of Czech Consumers during Crisis
M Stoklasa, H Starzyczna, P Sykorova
International Journal of Social, Human Science and Engineering 8 (3), 134-137, 2014
12014
International innovation camps: Evidence from a field study
P Silva, BK Temple, M Kälviäinen, C Mantzalos, E Horký, M Stoklasa, ...
Industry and Higher Education 26 (4), 309-315, 2012
12012
Understanding Regional Product Characteristics and Consumers Purchasing them in the Czech Republic
M Stoklasa, E Pitrunová
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 68 (1 …, 2020
2020
Acta Univ. Agric. Silvic. Mendelianae Brun. 2020, 68, 243-253
M Stoklasa, E Pitrunová
Acta Univ. Agric. Silvic. Mendelianae Brun 68, 243-253, 2020
2020
Influence of technology on regional brands in Czechia
M Stoklasa
Engineering Management in Production and Services 11 (4), 92-102, 2019
2019
The State of Strategic Marketing Application in Czech Small and Medium-Sized Enterprises
K Matušínská, M Stoklasa
Scientific Annals of Economics and Business 66 (2), 193-212, 2019
2019
INNOVATION IN THE ENTREPRENEURIAL EDUCATION ON THE EUROPEAN LEVEL–EXPERIENCES ACQUIRED IN AN INTERNATIONAL PROJECT ECMT
K Heinz, L Nenička, M Stoklasa
ECONOMIC POLICY IN THE EUROPEAN UNION MEMBER COUNTRIES, 132, 2018
2018
Měření příjmové nerovnosti prostřednictvím metody směrodatné odchylky
K TUREČKOVÁ
Working Paper in Interdisciplinary Economics and Business Research no 50, 3, 2018
2018
Marketing Approach in Financial Services Area
V Braciníková, K Matušínská
Silesian University, School of Business Administration Working Papers, 2017
2017
CRM AND ITS RESULTS IN CZECH SMALL AND MEDIUM COMPANIES
H Starzyczna, M Stoklasa, P Pellesova
9th International Scientific Conference “Business and Management 2016”, 2017
2017
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Artigos 1–20