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Jorge Daniel de Lima Pacheco
Docente do Instituto Superior de Contabilidade e Administração do Porto
Verified email at iscap.ipp.pt
redes sociais
marketing digital
marca
criação de valor
marketing experiencial
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Marketing experiencial, emoções, satisfação e lealdade
JDL Pacheco
2014
Marketing experiencial, emoções, satisfação e lealdade: um estudo empírico em Serralves em festa.
JD de Lima Pacheco, PJ Gonçalves
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