| The action of e-Branding and Content marketing to improve consumer relationships G Scozzese, G Granata European Scientific Journal 15 (1 (January 2019)), 58-72, 2019 | 43 | 2019 |
| Some evidence on unconventional marketing: Focus on guerrilla marketing R Chionne, G Scozzese International Business Research 7 (12), 153, 2014 | 28 | 2014 |
| Il benchmarking G Scozzese Armando editore, 2005 | 24 | 2005 |
| The Evolution of Viral Marketing to Improve Business Communication G Granata, G Scozzese International Business Research 11 (12), 105, 2018 | 11 | 2018 |
| The influence of virtual communities in marketing decision G Granata, G Scozzese International Business Research 10 (12), 191-196, 2017 | 10 | 2017 |
| Can social neuromarketing be useful to public policy? M Caratù, A Sorrentino, G Scozzese European Journal of Volunteering and Community-Based Projects 1 (1), 39-56, 2020 | 6 | 2020 |
| Social Media Marketing as a tool to manage luxury brands G Granata, G Scozzese International Journal of Academic Research in Accounting, Finance and …, 2019 | 4 | 2019 |
| Sentiment analysis as a tool to understand the cultural relationship between consumer and brand N Capolupo, G Basile, G Scozzese Handbook of Research on Intelligent Techniques and Modeling Applications in …, 2017 | 3 | 2017 |
| Marketing and management: a complex adaptive system view G Basile, G Scozzese, MA Ferri World Review of Entrepreneurship, Management and Sustainable Development 12 …, 2016 | 3 | 2016 |
| Sustainable Place Marketing and Management: an holistic approach. Two Italian Cases 6 G Basile, F Miano, G Scozzese Journal of Management Cases, 59, 2014 | 3 | 2014 |
| SUPPLY CHAIN MANAGEMENT E COMPETITIVITA'NEL FAST FASHION G Scozzese Aracne Editrice srl 2, 1-136, 2012 | 2 | 2012 |
| Marketing Esperenziale E Neuromarketing: nuove frontiere del consumo G Scozzese, F Di Falco Edizioni Kappa, 2011 | 2 | 2011 |
| Transmedia storytelling and transmedia advertising as tools of communication and promotion G Scozzese, M Cavallini INTERNATIONAL JOURNAL OF ADVANCES IN MANAGEMENT AND ECONOMICS 12 (02), 1-7, 2023 | 1 | 2023 |
| Lifestyle as a Branding Strategy for the Sustainable Brand G Scozzese, M Gelli EUROPEAN SCIENTIFIC JOURNAL 19 (22 (2023): ESJ Social Sciences), 1-26, 2023 | 1 | 2023 |
| From management of complexity for better performances towards management of complexity for survival: Relations and strategies of firms G Scozzese, R Bruni Business Systems Review 2 (2), 297, 2013 | 1 | 2013 |
| A potentially successful market for the IKEA group: Argentina G Scozzese International Journal of Management Sciences and Business Research 2 (8 …, 2013 | 1 | 2013 |
| L'internazionalizzazione delle imprese italiane di abbigliamento per l'infanzia A Marisa, Q Bernardino, G Scozzese Le Tendenze del Marketing in Europa, 2003 | 1 | 2003 |
| Craft beer revolution and the post-modern consumer: Birrificio La Gramigna's marketing mix and study G Scozzese, C Bartolini INTERNATIONAL JOURNAL OF ADVANCES IN MANAGEMENT AND ECONOMICS 12 (06), 1-15, 2023 | | 2023 |
| E-Commerce And Showrooming: How Retail is Changing G Granata, G Scozzese INTERNATIONAL JOURNAL OF MANAGEMENT AND INFORMATION TECHNOLOGY 16, 89-93, 2021 | | 2021 |
| The use of the smartphone improves targeted advertising on the user's location G Scozzese, G Granata INTERNATIONAL JOURNAL OF ADVANCES IN MANAGEMENT AND ECONOMICS 9 (06), 8-12, 2020 | | 2020 |
