Rui Biscaia
Rui Biscaia
Coventry University, Faculty of Business and Law
Email confirmado em coventry.ac.uk - Página inicial
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Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
R Biscaia, A Correia, S Ross, A Rosado, J Marôco
Journal of Sport Management 27 (3), 288-302, 2013
2912013
Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context
M Yoshida, B Gordon, M Nakazawa, R Biscaia
Journal of Sport Management 28 (4), 399-417, 2014
1882014
The effects of emotions on football spectators' satisfaction and behavioural intentions
R Biscaia, A Correia, A Rosado, J Maroco, S Ross
European Sport Management Quarterly 12 (3), 227-242, 2012
1632012
Spectator-Based Brand Equity in Professional Soccer
R Biscaia, A Correia, S Ross, A Rosado, J Marôco
Sport Marketing Quarterly 22 (1), 20-32, 2013
1022013
Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans
R Biscaia, A Correia, S Ross, A Rosado
International Journal of Sports Marketing & Sponsorship 16 (1), 7-23, 2014
842014
No More “Good” Intentions: Purchase Behaviors in Sponsorship
N Zaharia, R Biscaia, D Gray, D Stotlar
Journal of Sport Management 30 (2), 162-175, 2016
722016
Investigating the role of fan club membership on perceptions of team brand equity in football
R Biscaia, S Ross, M Yoshida, A Correia, A Rosado, J Marôco
Sport Management Review 19 (2), 157-170, 2016
672016
The role of service quality and ticket pricing on satisfaction and behavioural intentions within professional football
R Biscaia, A Correia, M Yoshida, A Rosado, J Marôco
International Journal of Sports Marketing & Sponsorship 14 (4), 301-325, 2013
602013
The role of emotions on consumers’ satisfaction within the fitness context
V Pedragosa, R Biscaia, A Correia
Motriz 21 (2), 116-124, 2015
422015
A model bridging team brand experience and sponsorship brand experience
R Biscaia, G Trail, S Ross, M Yoshida
International Journal of Sports Marketing and Sponsorship 18 (4), 380-399, 2017
382017
Validation of the Portuguese version of the Personal Outcomes Scale
C Simões, S Santos, R Biscaia
International Journal of Clinical and Health Psychology, 2016
332016
An examination of intentions of recommending fitness centers by user members
C Gonçalves, R Biscaia, A Correia, A Diniz
Motriz 20 (4), 384-291, 2014
272014
Relationship between sport commitment and sport consumer behavior
NE Fernandes, AH Correia, AM Abreu, R Biscaia
Motricidade 9 (4), 2-11, 2013
272013
Service quality and value perceptions of the 2014 FIFA World Cup in Brazil
R Biscaia, A Correia, T Santos, S Ross, M Yoshida
Event Management 21 (2), 201-216, 2017
222017
Understanding the relationship between quality of life, adaptive behavior and support needs
C Simões, S Santos, R Biscaia, JR Thompson
Journal of Developmental and Physical Disabilities 28 (6), 849-870, 2016
212016
Examining the validity of the personal-social responsibility questionnaire among athletes
P Martins, A Rosado, V Ferreira, R Biscaia
Motriz 21 (3), 321-328, 2015
212015
Conceptualising and measuring fan identity using stakeholder theory
R Biscaia, DP Hedlund, G Dickson, M Naylor
European Sport Management Quarterly 18 (4), 459-581, 2018
202018
Revisiting the Role of Football Spectators’ Behavioral Intentions and its Antecedents
R Biscaia
The Open Sports Sciences Journal 9, 3-12, 2016
202016
Examining fan engagement through social networking sites
TO Santos, A Correia, R Biscaia, A Pegoraro
International Journal of Sports Marketing and Sponsorship 20 (1), 163-183, 2019
192019
A conceptual framework to understand the creation of athlete brand and its implications
A Hasaan, K Kerem, R Biscaia, KJA Agyemang
International Journal of Sport Management and Marketing 18 (3), 169-198, 2018
192018
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Artigos 1–20