| The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards R Nikolaeva, M Bicho Journal of the Academy of Marketing Science 39, 136-157, 2011 | 635 | 2011 |
| Using Social Media for CSR Communication and Engaging Stakeholders I Ali, AI Jiménez-Zarco, M Bicho Corporate Social Responsibility in the Digital Age (Developments in …, 2015 | 80 | 2015 |
| Social enterprise legitimacy in a hostile market M Bicho, R Nikolaeva, C Lages Academy of Marketing Science World Marketing Congress, 153-165, 2019 | 12 | 2019 |
| Perceived success of hybrid microorganizations in a contested category M Bicho, R Nikolaeva, FAF Ferreira, C Lages Journal of Small Business Management 60 (4), 859-891, 2022 | 7 | 2022 |
| Social Entrepreneur Perceived Success by Integrating Cognitive Mapping and MCDA E Carvalho, M Bicho Journal of Management, Spirituality & Religion 20 (4), 406-432, 2023 | 2 | 2023 |
| Complementary and Alternative Medicine legitimation efforts in a hostile environment: The case of Portugal M Bicho, R Nikolaeva, C Lages Sociology of Health & Illness 45 (4), 890-913, 2023 | 2 | 2023 |
| Exploring the Success Factors of Hybrid Micro-Enterprises M Bicho, N Ralitza, C Lages, F Ferreira Marketing Transformation: Marketing Practice in an Ever Changing World, 177-188, 2018 | 2 | 2018 |
| Marketing and institutional factors in the voluntary adoption of corporate social responsibility reporting: the case of global reporting initiative M Bicho PQDT-Global, 2010 | 2 | 2010 |
| Three essays on managers' strategic decisions to legitimacy constraints in a marginalized market category MLN Bicho PQDT-Global, 2016 | 1 | 2016 |
| Would you try it again? Dual effects of customer mindfulness on service recovery LM Martinez, N Pacheco, F Ramos, M Bicho Journal of Retailing and Consumer Services 74, 1-13, 2023 | | 2023 |
| The Role of Customer Mindfulness on Post-Purchase Intentions after a Double Deviation L Martinez, F Pacheco, Natália, Bicho, Marta: Ramos 28th Recent Advances in Retailing & Services Science Conference, 88, 2022 | | 2022 |
| A Road Map for Implementing Impact Investing: The Case of Multinational Companies FP Almeida, M Bicho Global Handbook of Impact Investing: Solving Global Problems Via Smarter …, 2020 | | 2020 |
| Crowdfunding Practices for Social Projects: An Experiment of Co-Creation R Lucian, M Bicho Academy of Marketing Science World Marketing Congress, 559-568, 2019 | | 2019 |
| Hybrid Micro-Enterprises–Founding Motives and the Meaning of Success M Bicho, R Nikolaeva, C Lages, F Ferreira | | 2017 |
| Social enterprise legitimacy spiral in a hostile context M Bicho, R Nikolaeva, C Lages EURAM 2016-Manageable cooperation?, 2016 | | 2016 |
| Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)—A Structured Abstract M Bicho, N Ralitza, C Lages Marketing Challenges in a Turbulent Business Environment, 141-147, 2016 | | 2016 |
| The role of customer and service provider mindfulness on trust recovery after a service failure M Bicho, N Pacheco, L Martinez | | |
Ralitza NikolaevaUniversity of St AndrewsVerified email at st-andrews.ac.uk
