| Stuck in the model trap: The effects of beautiful models in ads on female pre-adolescents and adolescents MC Martin, JW Gentry Journal of advertising 26 (2), 19-33, 1997 | 612 | 1997 |
| Advertising and social comparison: Consequences for female preadolescents and adolescents MC Martin, PF Kennedy Psychology & Marketing 10 (6), 513-530, 1993 | 575 | 1993 |
| Children's understanding of the intent of advertising: A meta-analysis MC Martin Journal of public policy & marketing 16 (2), 205-216, 1997 | 176 | 1997 |
| Social Comparison and the Beauty of Advertising Models: The Role of Motives for Comparison. MC Martin, PF Kennedy Advances in consumer research 21 (1), 1994 | 134 | 1994 |
| My Heart Belongs M Martin (No Title), 1976 | 64 | 1976 |
| FDA Regulation of Cigarette Distribution and Promotion in the US: a Review of the Issues and Cross-Country Comparison MC Martin, BG Englis Proceedings of the Association for Consumer Research European Conference …, 1997 | 60* | 1997 |
| The measurement of social comparison to advertising models: A gender gap revealed. MC Martin, PF Kennedy Sage Publications, Inc, 1994 | 60 | 1994 |
| Maintaining relationships with customers: some critical factors MC Martin, RS Sohi Enhancing Knowledge Development in Marketing 4, 21-27, 1993 | 55 | 1993 |
| Exploring adolescent girls' identification of beauty types through consumer collages MC Martin, C Okleshen Peters Journal of Fashion Marketing and Management: An International Journal 9 (4 …, 2005 | 50 | 2005 |
| The importance of university traditions and rituals in building alumni brand communities and loyalty MC Martin Ph D, E Moriuchi, RM Smith, JD Moeder, C Nichols International Academy of Marketing Studies Journal 19 (3), 107, 2015 | 47 | 2015 |
| The role of the practice facilitators in Ontario primary healthcare quality improvement J Kotecha, H Han, M Green, G Russell, MI Martin, R Birtwhistle BMC Family Practice 16, 1-8, 2015 | 42 | 2015 |
| Service Learning as Marketing Pedagogy: Practical, Theoretical and Institutional Perspectives MC Martin Academy of Educational Leadership Journal 19 (2), 109-127, 2015 | 29 | 2015 |
| Stakeholders’ views on identifying patients in primary care at risk of dying: a qualitative descriptive study using focus groups and interviews R Urquhart, J Kotecha, C Kendell, M Martin, H Han, B Lawson, ... British Journal of General Practice 68 (674), e612-e620, 2018 | 25 | 2018 |
| Barriers to accessing weight-loss interventions for patients with class II or III obesity in primary care: a qualitative study B Zevin, N Dalgarno, M Martin, C Grady, J Matusinec, R Houlden, ... Canadian Medical Association Open Access Journal 7 (4), E738-E744, 2019 | 21 | 2019 |
| Exploring family medicine preceptor and resident perceptions of medical assistance in dying and desires for education S MacDonald, S LeBlanc, N Dalgarno, K Schultz, E Johnston, M Martin, ... Canadian Family Physician 64 (9), e400-e406, 2018 | 20 | 2018 |
| The beauty myth and the persuasiveness of advertising: A look at adolescent girls and boys MC Martin, JW Gentry, RP Hill Advertising to children: Concepts and controversies, 165-87, 1999 | 20 | 1999 |
| Survey of perceptions and educational needs of primary care providers regarding management of patients with class II and III obesity in Ontario, Canada B Zevin, M Martin, N Dalgarno, L Chan, N Sivapalan, R Houlden, ... BMC family practice 22, 1-8, 2021 | 19 | 2021 |
| Mindfulness-based stress reduction (MBSR) as sole intervention for non-somatisation chronic non-cancer pain (CNCP): protocol for a systematic review and meta-analysis of … L Leung, H Han, M Martin, J Kotecha BMJ open 5 (5), e007650, 2015 | 17 | 2015 |
| Does diversity hurt students’ feeling of oneness? A study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on … Q Yao, MC Martin, HY Yang, S Robson Journal of Marketing for Higher Education 29 (2), 209-229, 2019 | 15 | 2019 |
| Patient and caregiver perspectives on early identification for advance care planning in primary healthcare settings C Kendell, J Kotecha, M Martin, H Han, M Jorgensen, R Urquhart BMC Family Practice 21, 1-9, 2020 | 12 | 2020 |
