| The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand J Eelen, P Özturan, PWJ Verlegh International Journal of Research in Marketing, 2017 | 224 | 2017 |
| A consumer-based taxonomy of digital customer engagement practices AW Eigenraam, J Eelen, A Van Lin, PWJ Verlegh Journal of Interactive Marketing 44 (1), 102-121, 2018 | 221 | 2018 |
| Embodiment of cognition and emotion P Winkielman, P Niedenthal, J Wielgosz, J Eelen, LC Kavanagh APA handbook of personality and social psychology 1, 151-175, 2015 | 215 | 2015 |
| Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice J Eelen, S Dewitte, L Warlop Journal of Consumer Psychology 23 (4), 424-433, 2013 | 87 | 2013 |
| Let me entertain you? The importance of authenticity in online customer engagement AW Eigenraam, J Eelen, PWJ Verlegh Journal of Interactive Marketing 54 (2), 53-68, 2021 | 65 | 2021 |
| The short-and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor Y Verhellen, J Eelen, N Dens, P De Pelsmacker International Journal of Advertising 35 (6), 932-948, 2016 | 23 | 2016 |
| Exploring the Effectiveness of the Label “NEW” in Product Packaging and Advertising J Eelen, P Verlegh, B Van den Bergh NA-Advances in Consumer Research Volume 43, 2015 | 17 | 2015 |
| Consumer responses to creative media advertising: A literature review J Eelen, F Rauwers, V Wottrich, H Voorveld, G Noort Advertising in New Formats and Media. Emerald Group Publishing Limited, 19-46, 2016 | 12 | 2016 |
| Creative media use increases online sharing of your ad (but seems less effective for your brand) J Eelen, R Seiler Advances in Advertising Research (Vol. VI), 291-308, 2016 | 9 | 2016 |
| Embodiment and social cognition PM Niedenthal, J Eelen, M Maringer Oxford University Press, 2011 | 7 | 2011 |
| When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects ZMC van Berlo, MHC Meijers, J Eelen, HAM Voorveld, M Eisend Journal of Advertising, 1-18, 2023 | 5 | 2023 |
| In the Mood For Special Experiences: the Impact of Day-To-Day Changes on Consumers J Eelen, K Millet, L Warlop NA-Advances in Consumer Research Volume 40, 2012 | 3 | 2012 |
| Creative Media Advertising M Meijers, J Eelen, HAM Voorveld SWOCC, 2016 | 2 | 2016 |
| De loyale consument J Eelen SWOCC, 2014 | | 2014 |
| Situated Consumer Behavior: The Impact of Bodily Influences on Consumer Behavior J Eelen | | 2011 |
| Embodied Preferences: How the Easiness of Grasping Objects Affects Their Liking J Eelen NA-Advances in Consumer Research Volume 38, 2011 | | 2011 |
| A Subtle Sense of Specialness Triggers Feelings of Uniqueness J Eelen, K Millet, L Warlop NA-Advances in Consumer Research Volume 39, 2011 | | 2011 |
| The impact of pulling behavior on greed J Eelen, S Dewitte, L Warlop Frontiers in Computational Neuroscience, 2010 | | 2010 |
Peeter VerleghProfessor of Marketing, Vrije Universiteit (VU) AmsterdamVerified email at vu.nl
