| Conceptualization and measurement of fan engagement: Empirical evidence from a professional sport context M Yoshida, B Gordon, M Nakazawa, R Biscaia Journal of Sport Management 28 (4), 399-417, 2014 | 385 | 2014 |
| Predicting behavioral loyalty through community: Why other fans are more important than our own intentions, our satisfaction, and the team itself M Yoshida, B Heere, B Gordon Journal of Sport Management 29 (3), 318-333, 2015 | 328 | 2015 |
| Bridging the gap between social media and behavioral brand loyalty M Yoshida, BS Gordon, M Nakazawa, S Shibuya, N Fujiwara Electronic Commerce Research and Applications 28, 208-218, 2018 | 163 | 2018 |
| Fan community identification: An empirical examination of its outcomes in Japanese professional sport M Yoshida, BS Gordon, B Heere, JD James Sport Marketing Quarterly, 2015 | 137 | 2015 |
| Who is more influenced by customer equity drivers? M Yoshida, B Gordon, J James Sport Management Review 15, 389-403, 2012 | 79 | 2012 |
| Status of participation in physical activity among international students attending colleges and universities in the United States. T Yoh, H Yang, B Gordon College Student Journal 42 (4), 2008 | 66 | 2008 |
| An experimental examination of activist type and effort on brand image and purchase intentions SH Schmidt, MB Shreffler, ME Hambrick, BS Gordon Sport Marketing Quarterly, 2018 | 58 | 2018 |
| Conceptualizing employee identification with sport organizations: Sport Employee Identification (SEI) BD Oja, JR Bass, BS Gordon Sport Management Review 18 (4), 583-595, 2015 | 57 | 2015 |
| A conceptual framework for retro marketing in sport. Z Scola, BS Gordon Sport Marketing Quarterly 27 (3), 2018 | 55 | 2018 |
| Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification M Yoshida, BS Gordon, JD James Journal of Brand Management 28, 481-494, 2021 | 52 | 2021 |
| The development of brand association measures in multiple product categories: New findings and implications for goods and service brands BS Gordon, JD James, M Yoshida International Journal of Business Administration, 2016 | 45 | 2016 |
| Assessing satisfaction with campus recreation facilities among college students with physical disabilities T Yoh, M Mohr, B Gordon Recreational Sports Journal 32 (2), 106-113, 2008 | 41 | 2008 |
| Student-athlete school selection: A family systems theory approach CC Schaeperkoetter, JR Bass, BS Gordon Journal of Intercollegiate Sport 8 (2), 266-286, 2015 | 34 | 2015 |
| Sport fans and their behavior in fan communities M Yoshida, B Gordon, JD James, B Heere Sports management and sports humanities, 89-101, 2015 | 34 | 2015 |
| Identities in the sport workplace: Development of an instrument to measure sport employee identification BD Oja, JR Bass, BS Gordon Journal of Global Sport Management 5 (3), 262-284, 2020 | 32 | 2020 |
| The impact of brand equity drivers on consumer-based brand resonance in multiple product settings BS Gordon The Florida State University, 2010 | 28 | 2010 |
| Exploring retro marketing with sport marketing professionals Z Scola, BS Gordon Sport, Business and Management: An International Journal 9 (3), 284-300, 2019 | 26 | 2019 |
| The role of pride feelings in the team and fan community identification processes: An empirical examination in professional sport BS Gordon, M Yoshida, M Nakazawa, J Bass Corporate Reputation Review 24, 76-94, 2021 | 23 | 2021 |
| The impact of brand equity drivers on consumer-based brand equity in the sport service setting BS Gordon, JD James International Journal of Business Administration, 2017 | 22 | 2017 |
| An exploratory investigation of sportsmanship attitudes among college student basketball fans. A Rudd, BS Gordon Journal of Sport Behavior 33 (4), 2010 | 22 | 2010 |
Masayuki YoshidaProfessor of Sport Management, Hosei University, JapanEmail confirmado em hosei.ac.jp
