| Package graphic design: Investigating the variables that moderate consumer response to atypical designs F Celhay, JF Trinquecoste Journal of Product Innovation Management 32 (6), 1014-1032, 2015 | 135 | 2015 |
| Is less more or a bore? Package design simplicity and brand perception: an application to Champagne M Favier, F Celhay, G Pantin-Sohier Journal of Retailing and Consumer Services 46, 11-20, 2019 | 83 | 2019 |
| Food packages and communication through typeface design: The exoticism of exotypes F Celhay, J Boysselle, J Cohen Food Quality and Preference 39, 167-175, 2015 | 73 | 2015 |
| What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes F Celhay, H Remaud Food Quality and Preference 65, 129-145, 2018 | 69 | 2018 |
| Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels F Celhay, P Cheng, J Masson, W Li International Journal of Research in Marketing 37 (1), 108-128, 2020 | 57 | 2020 |
| Wine labelling: is it time to break with tradition? A study of the moderating role of perceived risk F Celhay, J Passebois International Journal of Wine Business Research 23 (4), 318-337, 2011 | 43 | 2011 |
| Hip and authentic. Defining neo-retro style in package design F Celhay, L Magnier, J Schoormans International Journal of Design 14 (1), 35-49, 2020 | 29 | 2020 |
| Pourquoi est-il difficile de “sortir” des codes graphiques du vin français? 1 F Celhay*, JF Trinquecoste** Market management 8 (1), 6-30, 2008 | 27 | 2008 |
| Comment innover dans une organisation prisonnière de la tradition et de son succès et faisant face à un environnement réfractaire à la nouveauté? Le cas des vins de Bordeaux F Celhay, J Cusin Gestion 36 (4), 44-53, 2011 | 21 | 2011 |
| Package graphic design and innovation: A comparative study of Bordeaux and Barossa wine visual codes F Celhay, J Masson, K Garcia, P Folcher, J Cohen Recherche et Applications en Marketing (English Edition) 32 (2), 46-70, 2017 | 17 | 2017 |
| Is mianzi the only face of Chinese consumers of wine?: a typology of Chinese consumers of imported wine J Masson, CRS Sánchez, F Celhay International Journal of Market Research 59 (5), 625-654, 2017 | 15 | 2017 |
| Design graphique du packaging et innovation: Une étude comparative des codes visuels des vins de Bordeaux et de la Barossa Valley F Celhay, J Masson, K Garcia, P Folcher, J Cohen Recherche et Applications en Marketing (French Edition) 32 (2), 48-75, 2017 | 11 | 2017 |
| Le vin de cépage: une innovation tautologique? F Celhay, J Cusin, C Dussart Décisions Marketing, 77-81, 2010 | 11 | 2010 |
| Le kalimotxo: Cocktail hérétique ou nouvelle opportunité pour la filière vin? F Celhay, C Dussart Décisions marketing, 67-71, 2008 | 8 | 2008 |
| What does your wine label mean to consumers? A semiotic approach F Celhay, H Remaud 9th Academy of wine business research conference, Conference proceedings …, 2016 | 6 | 2016 |
| Decoding wine label design: A study of the visual codes of Bordeaux Grand Crus F Celhay, P Folcher, J Cohen 7th AWBR international conference, 2013 | 6 | 2013 |
| De la diversité des représentations du marketing et des inconvénients qui s’ ensuivent: une application à la filière vin F Celhay, JF Trinquecoste Troisièmes journées, 2007 | 6 | 2007 |
| Communication et typographie: de l’exotisme des exotypes F Celhay Actes du Congrès de l’Association Française de Marketing, 2013 | 5 | 2013 |
| Design du packaging, appréciation esthétique et intention d'achat: l'impact du jugement d'atypicalité F Celhay | 5 | 2010 |
| Logos' textual and visual content the double anchorage effect F Celhay Design Management Academy Conference. Hong Kong; Montpellier Business School …, 2017 | 4 | 2017 |
Josselin MassonAssociate Professor, Université de Montpellier, Laboratoire MRMVerified email at umontpellier.fr
