| Sensory aspects of package design A Krishna, L Cian, NZ Aydınoğlu Journal of Retailing 93 (1), 43-54, 2017 | 265 | 2017 |
| Guiltless gluttony: The asymmetric effect of size labels on size perceptions and consumption NİZ Aydinoğlu, A Krishna Journal of Consumer Research 37 (6), 1095-1112, 2011 | 165 | 2011 |
| Imagining thin: Why vanity sizing works NZ Aydinoğlu, A Krishna Journal of consumer psychology 22 (4), 565-572, 2012 | 74 | 2012 |
| A sense of things to come: Future research directions in sensory marketing RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ... Sensory Marketing, 361-376, 2011 | 71 | 2011 |
| Show me the product, show me the model: Effect of picture type on attitudes toward advertising NZ Aydınoğlu, L Cian Journal of Consumer Psychology 24 (4), 506-519, 2014 | 69 | 2014 |
| A review of consumer embarrassment as a public and private emotion A Krishna, KB Herd, NZ Aydınoğlu Journal of Consumer Psychology 29 (3), 492-516, 2019 | 41 | 2019 |
| Wetting the bed at twenty-one: Embarrassment as a private emotion A Krishna, KB Herd, NZ Aydınoğlu Journal of Consumer Psychology 25 (3), 473-486, 2015 | 37 | 2015 |
| Positioning multicountry brands: The impact of variation in cultural values and competitive set R Batra, YC Zhang, NZ Aydinoğlu, FM Feinberg Journal of Marketing Research 54 (6), 914-931, 2017 | 29 | 2017 |
| Do size labels have a common meaning among consumers? NZ Aydinoglu, A Krishna, B Wansink Sensory marketing: Research on the sensuality of products, 343-60, 2009 | 13 | 2009 |
| The power of consumption-imagery in communicating retail-store deals NZ Aydınoğlu, A Krishna Journal of Retailing 95 (4), 116-127, 2019 | 10 | 2019 |
| Sensory and neuromarketing: about and beyond customer sensation NZ Aydınoğlu, E Sayın Flavor, 397-408, 2016 | 10 | 2016 |
| The delicate balance of social influences on consumption: A comprehensive model of consumer-centric fear of missing out M Argan, MT Argan, NZ Aydınoğlu, A Özer Personality and Individual Differences 194, 111638, 2022 | 2 | 2022 |
| The Complex Role of Brand Meanings in Shaping Consumers’ Responses to Brands JL Stoner, CJ Torelli, AS Monga, E Sayin, NZ Aydinoglu, Z Gürhan-Canli, ... Volume XLII 42, 194, 2014 | 2 | 2014 |
| Effects of consumers' self-esteem and self-related mental imagery on the persuasiveness of marketing communications. NZ Aydinoglu | 2 | 2007 |
| Embarrassed by Calories: Joint Effect of Calorie Posting and Social Context M Ceylan, NZ Aydinoğlu, VG Morwitz Journal of the Association for Consumer Research 7 (4), 482-491, 2022 | 1 | 2022 |
| Understanding the Situational Appeal of Local Brands in Emerging Economies: the Case of Turkey NZ Aydinoglu, R Batra, A Ozsomer ACR North American Advances, 2010 | 1 | 2010 |
| Embarrassed While Ordering Food? Role of Calorie Posting and Social Context M Ceylan, N Aydinoglu, V Morwitz ACR European Advances, 2018 | | 2018 |
| Corrigendum to “Imagining thin: Why vanity sizing works”[Journal of Consumer Psychology 22 (2012) 565–572] NZ Aydinoğlu, A Krishna Journal of Consumer Psychology 24 (3), 452-452, 2014 | | 2014 |
| When “My” Brand Extends to Incongruent Categories: Effect of Lack of Fidelity on Consumers Attitudes E Sayin, N Aydinoglu, Z Gurhan-Canli ACR North American Advances, 2014 | | 2014 |
| Achievement Mindsets and Comparative Advertising E Camurdan, Z Gurhan Canli, NZ Aydinoglu ACR North American Advances, 2014 | | 2014 |
