| Perceived third‐person effects and consumer attitudes on prevetting and banning DTC advertising H Jisu, DE Delorme, LN Reid Journal of Consumer Affairs 40 (1), 90-116, 2006 | 396 | 2006 |
| Parental mediation of teenagers’ video game playing: Antecedents and consequences W Shin, J Huh New Media & Society 13 (6), 945-962, 2011 | 223 | 2011 |
| Content analysis of corporate blogs as a relationship management tool S Cho, J Huh Corporate Communications: An International Journal 15 (1), 30-48, 2010 | 180 | 2010 |
| The influence of sender trust and advertiser trust on multistage effects of viral advertising S Cho, J Huh, RJ Faber Journal of advertising 43 (1), 100-114, 2014 | 175 | 2014 |
| The third-person effect and its influence on behavioral outcomes in a product advertising context: The case of direct-to-consumer prescription drug advertising J Huh, DE Delorme, LN Reid Communication Research 31 (5), 568-599, 2004 | 151 | 2004 |
| Factors affecting trust in on-line prescription drug information and impact of trust on behavior following exposure to DTC advertising J Huh, DE DeLorme, LN Reid Journal of health communication 10 (8), 711-731, 2005 | 136 | 2005 |
| Tweens' online privacy risks and the role of parental mediation W Shin, J Huh, RJ Faber Journal of Broadcasting & Electronic Media 56 (4), 632-649, 2012 | 116 | 2012 |
| Is the information “fair and balanced” in direct-to-consumer prescription drug websites? J Huh, BJ Cude Journal of health communication 9 (6), 529-540, 2004 | 109 | 2004 |
| Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses H Kim, J Huh Journal of Current Issues & Research in Advertising 38 (1), 92-105, 2017 | 98 | 2017 |
| Perceived effects of direct-to-consumer (DTC) prescription drug advertising on self and others: A third-person effect study of older consumers DE DeLorme, J Huh, LN Reid Journal of Advertising 35 (3), 47-65, 2006 | 94 | 2006 |
| Direct-to-consumer prescription drug advertising: Understanding its consequences J Huh, LB Becker International Journal of Advertising 24 (4), 443-468, 2005 | 87 | 2005 |
| Source selection in prescription drug information seeking and influencing factors: applying the comprehensive model of information seeking in an American context DE DeLorme, J Huh, LN Reid Journal of health communication 16 (7), 766-787, 2011 | 84 | 2011 |
| The state of public research on over‐the‐counter drug advertising DE DeLorme, J Huh, LN Reid, S An International Journal of Pharmaceutical and Healthcare Marketing 4 (3), 208-231, 2010 | 80 | 2010 |
| Media credibility and informativeness of direct-to-consumer prescription drug advertising J Huh, DE DeLorme, LN Reid Health Marketing Quarterly 21 (3), 27-61, 2004 | 69 | 2004 |
| Presumed influence of direct-to-consumer (DTC) prescription drug advertising on patients: The physician's perspective J Huh, R Langteau Journal of Advertising 36 (3), 151-172, 2007 | 68 | 2007 |
| Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources DE DeLorme, J Huh, LN Reid Health marketing quarterly 26 (4), 293-314, 2009 | 67 | 2009 |
| Macro and exogenous factors in computational advertising: Key issues and new research directions N Helberger, J Huh, G Milne, J Strycharz, H Sundaram Journal of Advertising 49 (4), 377-393, 2020 | 61 | 2020 |
| The information utility of DTC prescription drug advertising J Huh, DE DeLorme, LN Reid Journalism & Mass Communication Quarterly 81 (4), 788-806, 2004 | 59 | 2004 |
| Advancing computational advertising: Conceptualization of the field and future directions J Huh, EC Malthouse Journal of Advertising 49 (4), 367-376, 2020 | 54 | 2020 |
| Presumed influence of DTC prescription drug advertising: Do experts and novices think differently? J Huh, R Langteau Communication Research 34 (1), 25-52, 2007 | 54 | 2007 |
