Website Morphing JR Hauser, GL Urban, G Liberali, M Braun Marketing Science 28 (2), 2009 | 412 | 2009 |
The Impact of Regret on the Demand for Insurance M Braun, A Muermann Journal of Risk and Insurance 71 (4), 737-767, 2004 | 305 | 2004 |
Variational Inference for Large-scale Models of Discrete Choice M Braun, J McAuliffe Journal of the American Statistical Association 105 (489), 324-335, 2010 | 221 | 2010 |
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories M Braun, WW Moe Marketing Science 32 (5), 753-767, 2013 | 179 | 2013 |
Modeling Customer Lifetimes with Multiple Causes of Churn M Braun, D Schweidel Marketing Science 30 (5), 881-902, 2011 | 89 | 2011 |
Scalable Inference of Customer Similarities from Interactions Data using Dirichlet Processes M Braun, A Bonfrer Marketing Science 30 (3), 513-531, 2011 | 66 | 2011 |
Morph the Web to Build Empathy, Trust and Sales GL Urban, JR Hauser, G Liberali, M Braun, F Sultan Sloan Management Review 50 (4), 53-61, 2009 | 47 | 2009 |
Transaction Attributes and Customer Valuation M Braun, DA Schweidel, E Stein Journal of Marketing Research 52 (6), 848-864, 2015 | 44 | 2015 |
Modeling the 'Pseudodeductible' in Insurance Claims Decisions M Braun, P Fader, E Bradlow, H Kunreuther Management Science 52 (8), 1258-1272, 2006 | 41* | 2006 |
Scalable Rejection Sampling for Bayesian Hierarchical Models M Braun, P Damien Marketing Science 35 (3), 427-444, 2016 | 25* | 2016 |
trustOptim: An R package for trust region optimization with sparse Hessians M Braun Journal of Statistical Software 60, 1-16, 2014 | 19 | 2014 |
Choices in Networks: A Research Framework F Feinberg, E Bruch, M Braun, BH Falk, N Fefferman, EMD Feit, ... Marketing Letters 31 (4), 349-359, 2020 | 13 | 2020 |
Where A-B Testing Goes Wrong: What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising M Braun, EM Schwartz https://ssrn.com/abstract=3896024, 2023 | 12* | 2023 |
Police discretion and racial disparity in organized retail theft arrests: Evidence from Texas M Braun, J Rosenthal, K Therrian Journal of Empirical Legal Studies 15 (4), 916-950, 2018 | 7 | 2018 |
Rejoinder—Response to Comments on “Website Morphing” JR Hauser, GL Urban, G Liberali, M Braun Marketing Science 28 (2), 227-228, 2009 | 5 | 2009 |
sparseHessianFD: An R Package for Estimating Sparse Hessian Matrices M Braun Journal of Statistical Software 82, 1-22, 2017 | 4 | 2017 |
Leveraging Digital Advertising Platforms for Consumer Research M Braun, B de Langhe, S Puntoni, EM Schwartz https://papers.ssrn.com/abstract=4589567, 2023 | 3 | 2023 |
Neglected Discovery JI Turner, RF Wright, M Braun Duke Law Journal 73, 23-03, 2023 | 1 | 2023 |
Time-Varying Effectiveness of Competitive Advertising A Bonfrer, M Braun, P Danaher SMU Cox School of Business Research Paper, 2018 | | 2018 |
Package ‘bayesGDS’ M Braun, MM Braun | | 2016 |