Sharifah Alwi
Sharifah Alwi
Verified email at brunel.ac.uk
Title
Cited by
Cited by
Year
Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
RV Da Silva, SFS Alwi
Journal of Product & Brand Management, 2006
2422006
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?
SFS Alwi, PJ Kitchen
Journal of Business research 67 (11), 2324-2336, 2014
1662014
Perceived benefits, perceived risk, and trust
TC Melewar, S Alwi, MT Liu, JL Brock, GC Shi, R Chu, TH Tseng
Asia Pacific Journal of Marketing and Logistics, 2013
1642013
Online corporate brand image, satisfaction and loyalty
RV Da Silva, SFS Alwi
Journal of Brand Management 16 (3), 119-144, 2008
1642008
Online brand attributes and online corporate brand images
RV Da Silva, SFS Alwi
European Journal of Marketing, 2008
1292008
Designing corporate brand experience in an online context: A qualitative insight
ZL Hamzah, SFS Alwi, MN Othman
Journal of Business Research 67 (11), 2299-2310, 2014
1042014
Modelling the SCM enablers: an integrated ISM‐fuzzy MICMAC approach
TC Melewar, S Alwi, SJ Gorane, R Kant
Asia Pacific Journal of Marketing and Logistics, 2013
1032013
Online and offline corporate brand images: do they differ?
SFS Alwi, RV Da Silva
Corporate Reputation Review 10 (4), 217-244, 2007
882007
Segmentation and brand positioning for Islamic financial services
T Abimbola, M Trueman, O Iglesias, R Muhamad, TC Melewar, SFS Alwi
European Journal of Marketing, 2012
662012
Online corporate brand images and consumer loyalty
SFS Alwi
International Journal of Business and Society 10 (2), 1, 2009
472009
Explicating industrial brand equity
SFS Alwi, B Nguyen, TC Melewar, YH Loh, M Liu
Industrial Management & Data Systems, 2016
452016
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
KS Ong, B Nguyen, SFS Alwi
International Journal of Bank Marketing, 2017
422017
The importance of ethics in branding: Mediating effects of ethical branding on company reputation and brand loyalty
SF Syed Alwi, S Muhammad Ali, B Nguyen
Philosophy Documentation Center, 2017
412017
Brand‐extension feedback effects: an Asian branding perspective
TC Melewar, S Alwi, A Dwivedi, B Merrilees
Asia Pacific Journal of Marketing and Logistics, 2013
362013
A framework to attain brand promise in an online setting
S Alwi, SA Ismail
Marketing Intelligence & Planning, 2013
312013
The link between offline brand attributes and corporate brand image in bookstores
RV Da Silva, SFS Alwi
Journal of Product & Brand Management, 2008
302008
Prospective and challenges of internet banking in Yemen: an analysis of bank websites
AHS Zolait, A Sulaiman, SFS Alwi
International Journal of Business Excellence 1 (3), 353-374, 2008
212008
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal
S Bose, SK Roy, SFS Alwi, B Nguyen
Journal of Business Research, 2018
192018
The importance of CSR initiatives in building customer support and loyalty
AS Ajina, A Japutra, B Nguyen, SFS Alwi, AH Al-Hajla
Asia Pacific Journal of Marketing and Logistics, 2019
182019
Corporate branding: Areas, arenas and approaches
TC Melewar, SFS Alwi
Routledge, 2015
172015
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Articles 1–20