| Exploring the customer experience with Airbnb J Li, S Hudson, KKF So International Journal of Culture, Tourism and Hospitality Research 13 (4 …, 2019 | 55 | 2019 |
| Hedonic consumption pathway vs. acquisition-transaction utility pathway: An empirical comparison of Airbnb and hotels J Li, S Hudson, KKF So International Journal of Hospitality Management 94, 102844, 2021 | 45 | 2021 |
| Racial discrimination in tourism: the case of African-American travellers in South Carolina S Hudson, KKF So, F Meng, D Cárdenas, J Li Current Issues in Tourism 23 (4), 438-451, 2020 | 20 | 2020 |
| Persuading tourists to stay–Forever! A destination marketing perspective S Hudson, KKF So, J Li, F Meng, D Cárdenas Journal of Destination Marketing & Management 12, 105-113, 2019 | 19 | 2019 |
| Journey to a fond memory: How memorability mediates a dynamic customer experience and its consequent outcomes J Li, F Ma, RB DiPietro International Journal of Hospitality Management 103, 103205, 2022 | 15 | 2022 |
| Customer responses to the Airbnb platform: the role of Airbnb experience and memorability J Li, KKF So, S Hudson International Journal of Contemporary Hospitality Management 35 (3), 1068-1086, 2023 | 14 | 2023 |
| Enhancing consumer confidence and response efficacy in tourism: Typology and effectiveness of the hotel industry’s responses to COVID-19 H Kim, J Li, KKF So Journal of Travel Research, 2022 | 13 | 2022 |
| The effect of lodging tax increases on US destinations S Hudson, F Meng, KKF So, S Smith, J Li, R Qi Tourism Economics 27 (1), 205-219, 2021 | 13 | 2021 |
| Conjoint analysis of consumer preferences to destination brand attributes J Li, S Hudson Travel and Tourism Research Association: Advancing Tourism Research Globally, 2016 | 9 | 2016 |
| Memorable dining experiences amidst the COVID-19 pandemic F Ma, RB DiPietro, J Li, KJ Harris International Journal of Contemporary Hospitality Management, 2022 | 8 | 2022 |
| The role of customer engagement in sustaining subjective well-being after a travel experience: Findings from a three-wave study KKF So, J Li, Y He, C King Journal of Travel Research, 2023 | 6 | 2023 |
| Competing with the sharing economy: a case of hotels getting social S Hudson, J Li Journal of Hospitality & Tourism Cases 7 (1), 23– 33, 2018 | 5 | 2018 |
| Exploring the effects of value co-creation strategies in event services on attendees’ citizenship behaviors: The roles of customer empowerment and psychological ownership X Zhang, S Singh, J Li, X Shao Journal of Retailing and Consumer Services 76, 103619, 2024 | 4 | 2024 |
| System building of regional urban tourism brands based on niche theory: case study of the Shandong Provincial Capital Metropolitan Area. XU Feng, QIN Xiaonan, Z Mingwei, QI Rui, LI Jing Tourism Tribune/Lvyou Xuekan 28 (9), 2013 | 2 | 2013 |
| Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation KKF So, J Li, C King, LD Hollebeek Psychology & Marketing, 2024 | 1 | 2024 |
| Psychological ownership research in business: A bibliometric overview and future research directions H Kim, J Li, KKF So Journal of Business Research, 2024 | 1 | 2024 |
| Understanding psychological ownership in access-based consumption through a theory synthesis: An investigation of Airbnb and hotels J Li, H Kim, KKF So Journal of Hospitality Marketing & Management, 1-23, 2023 | 1 | 2023 |
| Artificial intelligence in hospitality and tourism: Insights from industry practices, research literature, and expert opinions H Kim, KKF So, S Shin, J Li Journal of Hospitality & Tourism Research, 2024 | | 2024 |
| Consumer responses to branding KKF So, J Li, H Kim A Research Agenda for Brand Management in a New Era of Consumerism, 2023 | | 2023 |
| Destination branding S Hudson, J Li The Sage Handbook of Tourism Management, 2018 | | 2018 |
Kevin Kam Fung SoWilliam S. Spears Chair in Business, Spears School of Business, Oklahoma State UniversityEmail confirmado em okstate.edu
