Giang Trinh

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	All	Since 2019
Citations	793	642
h-index	15	14
i10-index	25	24

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Co-authors

John DawesEhrenberg-Bass Institute, UniSA BusinessVerified email at marketingscience.info
Malcolm WrightProfessor of Marketing, Massey UniversityVerified email at massey.ac.nz
Bill PageUniversity of South AustraliaVerified email at unisa.edu.au
Prof Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South AustraliaVerified email at marketingscience.info
Svetlana BogomolovaFlinders UniversityVerified email at flinders.edu.au
Lawrence LockshinProfessor of Wine MarketingVerified email at unisa.edu.au
Nicole HartnettUniversity of South AustraliaVerified email at marketingscience.info
Carl DriesenerUniversity of South AustraliaVerified email at unisa.edu.au
Byron SharpProfessor of Marketing Science, Ehrenberg-Bass Institute, University of South AustraliaVerified email at unisa.edu.au
Jenni RomaniukEhrenberg-Bass Institute, University of South AustraliaVerified email at MarketingScience.info
Charles GrahamAssociate Professor, London South Bank University. Adjunct Research Fellow, Ehrenberg Bass InstituteVerified email at lsbu.ac.uk
Peilin PhuaEhrenberg-Bass Institute for Marketing Science, University of South AustraliaVerified email at unisa.edu.au
Magda Nenycz-ThielProfessor of Marketing, University of South AustraliaVerified email at unisa.edu.au
Anne SharpUniversity of South AustraliaVerified email at marketingscience.info
Mark AvisMassey UniversityVerified email at massey.ac.nz
Irene SantosoMassey University, New ZealandVerified email at massey.ac.nz
Richard VolpeCalifornia Polytechnic State UniversityVerified email at calpoly.edu
Cam RungieProjectsVerified email at adam.com.au
Desmond LamProfessor in Integrated Resort and Tourism Management, University of MacauVerified email at umac.mo
Armando Maria CorsiAssociate Professor of Wine Business - University of AdelaideVerified email at adelaide.edu.au

Giang Trinh

Ehrenberg-Bass Institute University of South Australia

Verified email at marketingscience.info - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Fundamental patterns of in-store shopper behavior H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ... Journal of Retailing and Consumer Services 37, 182-194, 2017	131	2017
Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda S Bogomolova, S Dunn, G Trinh, J Taylor, RJ Volpe Journal of Retailing and Consumer Services 25, 1-11, 2015	85	2015
Is digital advertising effective under conditions of low attention? I Santoso, M Wright, G Trinh, M Avis Journal of Marketing Management 36 (17-18), 1707-1730, 2020	40	2020
Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use B Page, G Trinh, S Bogomolova Journal of Retailing and Consumer Services 47, 49-56, 2019	39	2019
Examining older consumers’ loyalty towards older brands in grocery retailing P Phua, R Kennedy, G Trinh, B Page, N Hartnett Journal of Retailing and Consumer Services 52, 101893, 2020	38	2020
Understanding the attendance at cultural venues and events with stochastic preference models G Trinh, D Lam Journal of Business Research 69 (9), 3538-3544, 2016	36	2016
Predicting future purchases with the Poisson log-normal model G Trinh, C Rungie, M Wright, C Driesener, J Dawes Marketing Letters 25, 219-234, 2014	36	2014
Do product variants appeal to different segments of buyers within a category? G Trinh, J Dawes, L Lockshin Journal of Product & Brand Management 18 (2), 95-105, 2009	32	2009
Benchmarking buyer behavior towards new brands G Trinh, J Romaniuk, A Tanusondjaja Marketing Letters 27, 743-752, 2016	31	2016
How country of origins of food products compete and grow G Trinh, A Corsi, L Lockshin Journal of Retailing and Consumer Services 49, 231-241, 2019	25	2019
The long-term erosion of repeat-purchase loyalty JG Dawes, C Graham, G Trinh European Journal of Marketing 55 (3), 763-789, 2021	24	2021
Has behavioural loyalty to online supermarkets declined? GT Trinh, ZW Anesbury, C Driesener Australasian Marketing Journal 25 (4), 326-333, 2017	24	2017
Buying brands at both regular price and on promotion over time J Scriven, M Clemente, J Dawes, G Trinh, B Sharp Australasian marketing journal 25 (4), 252-260, 2017	22	2017
An investigation of variation in brand growth and decline across categories GT Trinh, ZW Anesbury International Journal of Market Research 57 (3), 347-356, 2015	20	2015
Predicting variation in repertoire size with the NBD model G Trinh Australasian marketing journal 22 (2), 111-116, 2014	20	2014
A comparison of brand loyalty between on the go and take-home consumption purchases G Trinh, J Dawes Journal of Retailing and Consumer Services 53, 101968, 2020	15	2020
The attendance at sporting events: A generalized theory and its implications GT Trinh International Journal of Market Research 60 (3), 232-237, 2018	15	2018
Exploring the past behaviour of new brand buyers A Tanusondjaja, G Trinh, J Romaniuk International Journal of Market Research 58 (5), 733-747, 2016	15	2016
Fundamental basket size patterns and their relation to retailer performance J Martin, M Nenycz-Thiel, J Dawes, A Tanusondjaja, J Cohen, B McColl, ... Journal of Retailing and Consumer Services 54, 102032, 2020	14	2020
Can the negative binomial distribution predict industrial purchases? JW Wilkinson, G Trinh, R Lee, N Brown Journal of Business & Industrial Marketing 31 (4), 543-552, 2016	14	2016

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