| National image & competitive advantage: The theory and practice of place branding ED Jaffe, ID Nebenzahl Copenhagen Business School Press, 2006 | 1247 | 2006 |
| Multinational production: effect on brand value JK Johansson, ID Nebenzahl Journal of International Business Studies 17, 101-126, 1986 | 556 | 1986 |
| Consumers' attitudes toward product placement in movies ID Nebenzahl, E Secunda International journal of advertising 12 (1), 1-11, 1993 | 508 | 1993 |
| Towards a theory of country image effect on product evaluation ID Nebenzahl, ED Jaffe, SI Lampert MIR: Management International Review, 27-49, 1997 | 386 | 1997 |
| Measuring the joint effect of brand and country image in consumer evaluation of global products ID Nebenzahl, ED Jaffe International Marketing Review 13 (4), 5-22, 1996 | 334 | 1996 |
| Alternative questionnaire formats for country image studies ED Jaffe, ID Nebenzahl Journal of Marketing Research 21 (4), 463-471, 1984 | 229 | 1984 |
| Personifying country of origin research ID Nebenzahl, ED Jaffe, JC Usunier MIR: Management International Review, 383-406, 2003 | 178 | 2003 |
| Where is place branding heading? P Kotler, ID Nebenzahl, V Lebedenko, S Rainisto, D Gertner, R Clifton, ... Place branding 1 (1), 12-35, 2004 | 166 | 2004 |
| The effectiveness of sponsored events in promoting a country's image ID Nebenzahl, ED Jaffe International Journal of Advertising 10 (3), 223-237, 1991 | 100 | 1991 |
| Global promotion of country image: do the Olympics count? ED Jaffe, ID Nebenzahl Product-Country Images, 433-452, 2014 | 99 | 2014 |
| The export behavior of small and medium-sized Israeli manufacturers ED Jaffe, ID Nebenzahl, H Pasternak Journal of Global Marketing 2 (2), 27-51, 1989 | 81 | 1989 |
| Country-of-origin, social norms and behavioral intentions JK Johansson, ID Nebenzahl Advances in International Marketing 2 (1987), 65-79, 1987 | 77 | 1987 |
| Consumers' punishment and rewarding process via purchasing behavior ID Nebenzahl, ED Jaffe, B Kavak Teaching Business Ethics 5, 283-305, 2001 | 72 | 2001 |
| Configurable keyboard ID Nebenzahl US Patent 5,164,723, 1992 | 56 | 1992 |
| It’s all in the eyes of the consumer ED Jaffe, ID Nebenzahl National image & competitive advantage: The theory and practice of place …, 2006 | 54 | 2006 |
| Estimating demand functions from the country-of-origin effect ID Nebenzahl, ED Jaffe Product-Country Images, 159-178, 2014 | 52 | 2014 |
| The influence of product involvement on consumers’ interactive processes in interactive television S Levy, ID Nebenzahl Marketing Letters 19, 65-77, 2008 | 51 | 2008 |
| National Image ND Competitive Advantage: The Theory and Practice of Country-of-origin Effect ED Jaffe, ID Nebenzahl Copenhagen business school press, 2001 | 51 | 2001 |
| Group interaction and business game performance ED Jaffe, ID Nebenzahl Simulation & Gaming 21 (2), 133-146, 1990 | 40 | 1990 |
| Machiavellianism, task orientation, and team effectiveness revisited ED Jaffe, ID Nebenzahl, H Gotesdyner Psychological Reports 64 (3), 819-824, 1989 | 39 | 1989 |
