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Andrej Miklosik
Andrej Miklosik
Professor at Department of Marketing, Faculty of Management, Comenius University in Bratislava
Email confirmado em fm.uniba.sk
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Towards the adoption of machine learning-based analytical tools in digital marketing
A Miklosik, M Kuchta, N Evans, S Zak
Ieee Access 7, 85705-85718, 2019
1562019
Impact of big data and machine learning on digital transformation in marketing: A literature review
A Miklosik, N Evans
Ieee Access 8, 101284-101292, 2020
1172020
The use of chatbots in digital business transformation: A systematic literature review
A Miklosik, N Evans, AMA Qureshi
Ieee Access 9, 106530-106539, 2021
612021
Improving project management performance through capability maturity measurement
A Miklosik
Procedia Economics and Finance 30, 522-530, 2015
612015
Changes in purchasing decision-making process of consumers in the digital era
A Miklošík
European Journal of Science and Theology 11 (6), 167-176, 2015
382015
The role of corporate culture in economic development of small and medium-sized enterprises
S Lorincová, A Miklošík, M Hitka
Technological and Economic Development of Economy 28 (1), 220–238-220–238, 2022
262022
Framework for effective removal of knowledge management implementation barriers
A Miklosik, S Zak
Procedia Economics and Finance 30, 513-521, 2015
232015
Environmental sustainability disclosures in annual reports of mining companies listed on the Australian Stock Exchange (ASX)
A Miklosik, N Evans
Heliyon 7 (7), 2021
192021
Reflection of embedded knowledge culture in communications of Australian companies
A Miklosik, N Evans, M Hasprova, J Lipianska
Knowledge Management Research & Practice 17 (2), 172-181, 2019
182019
Selected aspects of systemic approach to project management
A Miklosik
Актуальні проблеми економіки, 195-202, 2014
182014
A framework for constructing optimisation models to increase the visibility of organizations' information in search engines
A Miklosik, N Evans, S Zak, J Lipianska
University of Borås, 2019
172019
Digital Transformation of Organisations in the Context of ITIL® 4
M Reiter, A Miklosik
Marketing Identity: COVID-2.0 37, 522-536, 2020
162020
Using cognitive systems in marketing analysis
P Cervenka, I Hlavaty, A Miklosik, J Lipianska
Економічний часопис-ХХІ, 56-62, 2016
162016
Environmental sustainability disclosures in annual reports of ASX Industrials List companies
A Miklosik, P Starchon, M Hitka
Environment, Development and Sustainability, 1-19, 2021
152021
Regression analysis as an objective tool of economic management of rolling mill
Š Vilamová, A Miklošik, R Kozel, A Samolejová, M Piecha, E Weiss, ...
Metalurgija 54 (3), 594-596, 2015
152015
Faktory úrovne procesov a procesná optimalizácia
A Miklošík
Aktuálne výzvy teórie a praxe pre obchod, marketing, služby, cestovný ruch a …, 2010
142010
Digital business transformation: an experience-based holistic framework
N Evans, A Miklosik, R Bosua, AMA Qureshi
IEEE Access 10, 121930-121939, 2022
132022
Sustainability in business process management as an important strategic challenge in human resource management
S Lorincova, M Čambál, A Miklošík, Ž Balážová, Z Gyurák Babeľová, ...
Sustainability 12 (15), 5941, 2020
132020
Monetising Content through Delivery of Advertisements: The Case of Ad Blockers.
A Miklosik, M Kuchta, S Zak
Ad Alta: Journal of Interdisciplinary Research 8 (1), 2018
132018
Search engine marketing strategies: Google answer box-related search visibility factors
A Miklosik
Handbook of research on entrepreneurship and marketing for global reach in …, 2019
122019
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