Freya De Keyzer
Freya De Keyzer
KU Leuven and University of Antwerp
Verified email at kuleuven.be
Title
Cited by
Cited by
Year
Is this for me? How consumers respond to personalized advertising on social network sites
F De Keyzer, N Dens, P De Pelsmacker
Journal of Interactive Advertising 15 (2), 124-134, 2015
1462015
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
F De Keyzer, N Dens, P De Pelsmacker
Online Information Review, 2017
252017
The impact of relational characteristics on consumer responses to word of mouth on social networking sites
F De Keyzer, N Dens, P De Pelsmacker
International Journal of Electronic Commerce 23 (2), 212-243, 2019
132019
Personalized and cued advertising aimed at children
K Daems, F De Keyzer, P De Pelsmacker, I Moons
Young Consumers, 2019
112019
Personalized advertising on Facebook: The role of perceived relevance, intrusiveness, information control and privacy protection
F De Keyzer, N Dens, P De Pelsmacker
17th Icoria conference (ICORIA 2018), 2018
32018
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
F De Keyzer, N Dens, P De Pelsmacker
Journal of Advertising, 1-18, 2021
22021
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
AI Lopes, N Dens, P De Pelsmacker, F De Keyzer
Online Information Review, 2020
12020
Brand communication on social networking sites
F De Keyzer
University of Antwerp, 2019
12019
Brand Communication on Social Networking Sites: Proefschrift
F De Keyzer
2019
The impact of message valence, tone of voice and service type on consumer responses to eWOM on Facebook
F De Keyzer, N Dens, P De Pelsmacker
ICORIA 2016: 15th International Conference on Research in Advertising, June …, 2016
2016
The impact of homophily, tie strength and source credibility on consumer responses to eWOM messages on Facebook
F De Keyzer, N Dens, P De Pelsmacker
Etmaal voor Communicatiewetenschap, 2-3 February 2015, University of Antwerp …, 2015
2015
Is this for me? How consumers respond to personalized advertising on Facebook
F De Keyzer, P De Pelsmacker, N Dens, M Walrave
Proceedings of the 13th International Conference on Research in Advertising …, 2014
2014
Effectiviteit van reclame op Facebook
F De Keyzer
Universiteit Antwerpen, 2012
2012
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Articles 1–13