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Simon Knox
Simon Knox
Prof of brand marketing
Email confirmado em cranfield.ac.uk
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Co-creating brands: Diagnosing and designing the relationship experience
A Payne, K Storbacka, P Frow, S Knox
Journal of business research 62 (3), 379-389, 2009
11472009
The six conventions of corporate branding
S Knox, D Bickerton
European journal of marketing 37 (7/8), 998-1016, 2003
9512003
Cross-functional issues in the implementation of relationship marketing through customer relationship management
L Ryals, S Knox
European management journal 19 (5), 534-542, 2001
9122001
Measuring and managing brand loyalty
S Knox, D Walker
Journal of strategic marketing 9 (2), 111-128, 2001
6042001
Measuring and managing employer brand image in the service industry
S Knox, C Freeman
Journal of marketing management 22 (7-8), 695-716, 2006
5732006
Motivating employees to" live the brand": a comparative case study of employer brand attractiveness within the firm
R Maxwell, S Knox
Journal of marketing management 25 (9-10), 893-907, 2009
5322009
Corporate social responsibility:: Moving beyond investment towards measuring outcomes
S Knox, S Maklan
European management journal 22 (5), 508-516, 2004
4092004
Store loyalty: its impact on retail revenue. An empirical study of purchasing behaviour in the UK
SD Knox, TJ Denison
Journal of retailing and consumer services 7 (1), 33-45, 2000
3672000
Corporate social responsibility: Exploring stakeholder relationships and programme reporting across leading FTSE companies
S Knox, S Maklan, P French
Journal of business ethics 61, 7-28, 2005
3512005
Positioning and branding your organisation
S Knox
Journal of Product & Brand Management 13 (2), 105-115, 2004
3072004
The application of stakeholder theory to relationship marketing strategy development in a non-profit organization
S Knox, C Gruar
Journal of business ethics 75, 115-135, 2007
2782007
The boardroom agenda: developing the innovative organisation
S Knox
Corporate Governance: The international journal of business in society 2 (1 …, 2002
2682002
Loyalty-based segmentation and the customer development process
S Knox
European Management Journal 16 (6), 729-737, 1998
2591998
Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets
S Knox, D Walker
Journal of Strategic marketing 11 (4), 271-286, 2003
2432003
Customer advocacy and brand development
C Lawer, S Knox
Journal of Product & Brand Management 15 (2), 121-129, 2006
2172006
New trends in innovation and customer relationship management: a challenge for market researchers
S Maklan, S Knox, L Ryals
International Journal of Market Research 50 (2), 221-240, 2008
1942008
Competing on Value: Bridging the gap between brand and Customer Value
S Knox, S Maklan
(No Title), 1998
1601998
Dynamic capabilities: the missing link in CRM investments
S Maklan, S Knox
European Journal of Marketing 43 (11/12), 1392-1410, 2009
1542009
Measuring risk‐adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value
LJ Ryals, S Knox
European Journal of Marketing 39 (5/6), 456-472, 2005
1492005
Building the unique organization value proposition
S Knox, S Maklan, KE Thompson
The expressive organization: Linking identity, reputation, and the corporate …, 2000
1362000
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Artigos 1–20