Co-creating brands: Diagnosing and designing the relationship experience A Payne, K Storbacka, P Frow, S Knox Journal of business research 62 (3), 379-389, 2009 | 1147 | 2009 |
The six conventions of corporate branding S Knox, D Bickerton European journal of marketing 37 (7/8), 998-1016, 2003 | 951 | 2003 |
Cross-functional issues in the implementation of relationship marketing through customer relationship management L Ryals, S Knox European management journal 19 (5), 534-542, 2001 | 912 | 2001 |
Measuring and managing brand loyalty S Knox, D Walker Journal of strategic marketing 9 (2), 111-128, 2001 | 604 | 2001 |
Measuring and managing employer brand image in the service industry S Knox, C Freeman Journal of marketing management 22 (7-8), 695-716, 2006 | 573 | 2006 |
Motivating employees to" live the brand": a comparative case study of employer brand attractiveness within the firm R Maxwell, S Knox Journal of marketing management 25 (9-10), 893-907, 2009 | 532 | 2009 |
Corporate social responsibility:: Moving beyond investment towards measuring outcomes S Knox, S Maklan European management journal 22 (5), 508-516, 2004 | 409 | 2004 |
Store loyalty: its impact on retail revenue. An empirical study of purchasing behaviour in the UK SD Knox, TJ Denison Journal of retailing and consumer services 7 (1), 33-45, 2000 | 367 | 2000 |
Corporate social responsibility: Exploring stakeholder relationships and programme reporting across leading FTSE companies S Knox, S Maklan, P French Journal of business ethics 61, 7-28, 2005 | 351 | 2005 |
Positioning and branding your organisation S Knox Journal of Product & Brand Management 13 (2), 105-115, 2004 | 307 | 2004 |
The application of stakeholder theory to relationship marketing strategy development in a non-profit organization S Knox, C Gruar Journal of business ethics 75, 115-135, 2007 | 278 | 2007 |
The boardroom agenda: developing the innovative organisation S Knox Corporate Governance: The international journal of business in society 2 (1 …, 2002 | 268 | 2002 |
Loyalty-based segmentation and the customer development process S Knox European Management Journal 16 (6), 729-737, 1998 | 259 | 1998 |
Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets S Knox, D Walker Journal of Strategic marketing 11 (4), 271-286, 2003 | 243 | 2003 |
Customer advocacy and brand development C Lawer, S Knox Journal of Product & Brand Management 15 (2), 121-129, 2006 | 217 | 2006 |
New trends in innovation and customer relationship management: a challenge for market researchers S Maklan, S Knox, L Ryals International Journal of Market Research 50 (2), 221-240, 2008 | 194 | 2008 |
Competing on Value: Bridging the gap between brand and Customer Value S Knox, S Maklan (No Title), 1998 | 160 | 1998 |
Dynamic capabilities: the missing link in CRM investments S Maklan, S Knox European Journal of Marketing 43 (11/12), 1392-1410, 2009 | 154 | 2009 |
Measuring risk‐adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value LJ Ryals, S Knox European Journal of Marketing 39 (5/6), 456-472, 2005 | 149 | 2005 |
Building the unique organization value proposition S Knox, S Maklan, KE Thompson The expressive organization: Linking identity, reputation, and the corporate …, 2000 | 136 | 2000 |