Anne Souchon
Anne Souchon
Professor of International Marketing, Loughborough University
Email confirmado em lboro.ac.uk - Página inicial
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Relationship marketing and customer loyalty in a retail setting: a dyadic exploration
LHY Too, AL Souchon, PC Thirkell
Journal of Marketing Management 17 (3-4), 287-319, 2001
282*2001
A conceptual framework of export marketing information use: key issues and research propositions
AL Souchon, A Diamantopoulos
Journal of International Marketing 4 (3), 49-71, 1996
1851996
Service encounter conceptualisation: employees' service behaviours and customers' service quality perceptions
AM Farrell, AL Souchon, GR Durden
Journal of Marketing Management 17 (5-6), 577-593, 2001
1832001
Measuring export information use: scale development and validation
A Diamantopoulos, AL Souchon
Journal of Business Research 46 (1), 1-14, 1999
1661999
Outcomes of service encounter quality in a business-to-business context
C Jayawardhena, AL Souchon, AM Farrell, K Glanville
Industrial marketing management 36 (5), 575-588, 2007
1402007
The quality of market-oriented behaviors: Formative index construction
JW Cadogan, AL Souchon, DB Procter
Journal of Business Research 61 (12), 1263-1277, 2008
1162008
Use and non‐use of export information: some preliminary insights into antecedents and impact on export performance
AL Souchon, A Diamantopoulos
Journal of Marketing Management 13 (1-3), 135-151, 1997
971997
Effectuation and foreign market entry of entrepreneurial firms
S Chetty, A Ojala, T Leppäaho
European Journal of Marketing, 2015
912015
Export information acquisition modes: measure development and validation
AL Souchon, A Diamantopoulos
International Marketing Review, 1999
861999
Level of analysis in export performance research
JS Oliveira, JW Cadogan, A Souchon
International Marketing Review, 2012
762012
Instrumental, conceptual and symbolic use of export information: An exploratory study of UK firms
A Diamantopoulos, AL Souchon
Advances in International Marketing 8, 117-144, 1996
761996
Export decision‐making orientation: an exploratory study
E Nemkova, AL Souchon, P Hughes
International Marketing Review, 2012
672012
Export information use: a five-country investigation of key determinants
AL Souchon, A Diamantopoulos, HH Holzmüller, CN Axinn, JM Sinkula, ...
Journal of International Marketing 11 (3), 106-127, 2003
632003
Symbolic use of export information
R Vyas, AL Souchon
International Marketing Review, 2003
632003
Towards an understanding of cross‐national similarities and differences in export information utilization
A Diamantopoulos, AL Souchon, GR Durden, CN Axinn, HH Holzmüller
International Marketing Review, 2003
532003
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
D Li, CL Wang, Y Jiang, BR Barnes, H Zhang
European Journal of Marketing, 2014
502014
Marketing information use and organisational performance: the mediating role of responsiveness
AL Souchon, JW Cadogan, DB Procter, B Dewsnap
Journal of Strategic Marketing 12 (4), 231-242, 2004
452004
Learning orientation in export functions: impact on export growth
AL Souchon, JA Sy‐Changco, B Dewsnap
International Marketing Review, 2012
422012
Does improvisation help or hinder planning in determining export success? Decision theory applied to exporting
E Nemkova, AL Souchon, P Hughes, M Micevski
Journal of International Marketing 23 (3), 41-65, 2015
412015
Examining the relationship marketing, marketing productivity paradigm: Establishing an agenda for current and future research
RP Bush, JH Underwood III, DL Sherrell
Journal of Relationship Marketing 6 (2), 9-32, 2007
352007
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