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Michael L. Kent, Professor
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Building dialogic relationships through the World Wide Web
ML Kent, M Taylor
Public relations review 24 (3), 321-334, 1998
21421998
Toward a dialogic theory of public relations
ML Kent, M Taylor
Public relations review 28 (1), 21-37, 2002
20432002
How activist organizations are using the Internet to build relationships
M Taylor, ML Kent, WJ White
Public relations review 27 (3), 263-284, 2001
9502001
Dialogic engagement: Clarifying foundational concepts
M Taylor, ML Kent
Journal of public relations research 26 (5), 384-398, 2014
9252014
The relationship between Web site design and organizational responsiveness to stakeholders
ML Kent, M Taylor, WJ White
Public relations review 29 (1), 63-77, 2003
8462003
Critical analysis of blogging in public relations
ML Kent
Public relations review 34 (1), 32-40, 2008
4412008
Using social media dialogically: Public relations role in reviving democracy
ML Kent
Public relations review 39 (4), 337-345, 2013
4082013
Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA's Public Relations Tactics
M Taylor, ML Kent
Public relations review 36 (3), 207-214, 2010
2892010
The power of storytelling in public relations: Introducing the 20 master plots
ML Kent
Public Relations Review 41 (4), 480-489, 2015
2612015
Taxonomy of mediated crisis responses
M Taylor, ML Kent
Public Relations Review 33 (2), 140-146, 2007
2612007
Directions in social media for professionals and scholars
ML Kent
Handbook of public relations 2, 643-656, 2010
2532010
From Homo Economicus to Homo dialogicus: Rethinking social media use in CSR communication
ML Kent, M Taylor
Public relations review 42 (1), 60-67, 2016
2322016
Activist practitioner perspectives of website public relations: Why aren’t activist websites fulfilling the dialogic promise?
EJ Sommerfeldt, ML Kent, M Taylor
Public relations review 38 (2), 303-312, 2012
1722012
A Delphi study of the future of new technology research in public relations
ML Kent, AJ Saffer
Public relations review 40 (3), 568-576, 2014
1452014
Toward a normative social media theory for public relations
ML Kent, C Li
Public Relations Review 46 (1), 101857, 2020
1412020
Challenging assumptions of international public relations: When government is the most important public
M Taylor, ML Kent
Public Relations Review 25 (2), 131-144, 1999
1361999
Learning web analytics: A tool for strategic communication
ML Kent, BJ Carr, RA Husted, RA Pop
Public Relations Review 37 (5), 536-543, 2011
1252011
Congressional web sites and their potential for public dialogue
M Taylor, ML Kent
Atlantic Journal of Communication 12 (2), 59-76, 2004
1232004
Dialogic public relations and resource dependency: New Jersey community colleges as models for web site effectiveness
SM McAllister-Spooner, ML Kent
Atlantic journal of communication 17 (4), 220-239, 2009
1142009
Public relations theory and practice in nation
M Taylor, ML Kent
Public relations theory II, 299-311, 2006
1092006
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