| Psychologia zachowań konsumenckich A Falkowski, T Tyszka Gdańskie Wydawnictwo Psychologiczne, 2001 | 554 | 2001 |
| Marketing polityczny: perspektywa psychologiczna W Cwalina, A Falkowski Gdańskie Wydawnictwo Psychologiczne, 2006 | 385 | 2006 |
| Political Marketing:: Theoretical and Strategic Foundations W Cwalina, A Falkowski, BI Newman Routledge, 2015 | 280 | 2015 |
| Role of advertising in forming the image of politicians: Comparative analysis of Poland, France, and Germany W Cwalina, A Falkowski, LL Kaid Media Psychology 2 (2), 119-146, 2000 | 121 | 2000 |
| Political branding: Political candidates positioning based on inter-object associative affinity index W Cwalina, A Falkowski Journal of Political Marketing 14 (1-2), 152-174, 2015 | 116 | 2015 |
| Towards the development of a cross‐cultural model of voter behavior: Comparative analysis of Poland and the US W Cwalina, A Falkowski, BI Newman European Journal of Marketing 44 (3/4), 351-368, 2010 | 71 | 2010 |
| A cross-cultural theory of voter behavior W Cwalina, A Falkowski, BI Newman Routledge, 2013 | 70 | 2013 |
| The macro and micro views of political marketing: the underpinnings of a theory of political marketing W Cwalina, A Falkowski, BI Newman Journal of Public Affairs 12 (4), 254-269, 2012 | 68 | 2012 |
| Praktyczna psychologia poznawcza: marketing i reklama A Falkowski Gdańskie Wydaw. Psychologiczne, 2003 | 52 | 2003 |
| Methodology of constructing effective political advertising: An empirical study of the Polish presidential election in 1995 A Falkowski, W Cwalina Handbook of political marketing, 283-304, 1999 | 50 | 1999 |
| Political marketing: Structural models of advertising influence and voter behavior A Falkowski, W Cwalina Journal of political marketing 11 (1-2), 8-26, 2012 | 48 | 2012 |
| Political management and marketing W Cwalina, A Falkowski, BI Newman Routledge handbook of political management, 67-80, 2010 | 48 | 2010 |
| Advertising and the image of politicians in evolving and established democracies: Comparative study of the Polish and the US presidential elections in 2000 W Cwalina, A Falkowski, LL Kaid Journal of Political Marketing 4 (2-3), 19-44, 2005 | 48 | 2005 |
| Models of voter behavior in traditional and evolving democracies: comparative analysis of Poland, Slovenia, and US W Cwalina, A Falkowski, B Newman, D Vercic Journal of Political Marketing 3 (2), 7-30, 2004 | 48 | 2004 |
| Morality and competence in shaping the images of political leaders W Cwalina, A Falkowski Journal of Political Marketing 15 (2-3), 220-239, 2016 | 46 | 2016 |
| Etnocentryzm konsumencki-nowe wyzwanie dla marketingu (1) A Falkowski, B Rozanowski, TH Witkowski Marketing i rynek 3 (03), 1996 | 40 | 1996 |
| Spostrzeganie jako mechanizm tworzenia doświadczenia za pomocą zmysłów A Falkowski W: J. Strelau (red.), Psychologia. Podrcznik akademicki 2, 25-55, 2000 | 38 | 2000 |
| Psychological mechanisms of political persuasion: The influence of political advertising on voting behavior W Cwalina, A Falkowski Polish Psychological Bulletin 31 (3), 203-222, 2000 | 37 | 2000 |
| Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases A Falkowski, J Olszewska, J Ulatowska Marketing Letters 26, 461-471, 2015 | 31 | 2015 |
| Persuasion in the political context: opportunities and threats W Cwalina, A Falkowski, BO Newman The handbook of persuasion and social marketing, 61-128, 2014 | 23 | 2014 |
Wojciech CwalinaMaria Curie-Sklodowska University, Lublin, PolandEmail confirmado em mail.umcs.pl
