TC Melewar
TC Melewar
Professor of Marketing and Strategy, Middlesex University
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The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies
G Balabanis, A Diamantopoulos, RD Mueller, TC Melewar
Journal of international business studies 32 (1), 157-175, 2001
Defining the corporate identity construct
TC Melewar, E Jenkins
Corporate reputation review 5 (1), 76-90, 2002
Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives
TC Melewar, E Karaosmanoglu
European journal of marketing 40 (7/8), 846-869, 2006
Determinants of the corporate identity construct: a review of the literature
TC Melewar
Journal of marketing Communications 9 (4), 195-220, 2003
The role of corporate identity in the higher education sector: A case study
TC Melewar, S Akel
Corporate Communications: An International Journal 10 (1), 41-57, 2005
Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
S Pike, C Bianchi, G Kerr, C Patti
International marketing review 27 (4), 434-449, 2010
“Living the brand”: brand orientation in the business‐to‐business sector
TC Melewar, LLK Lim, C Baumgarth
European Journal of marketing, 2010
CSR expectations: the focus of corporate marketing
S Powell, JMT Balmer, TC Melewar, K Podnar, U Golob
Corporate communications: An international journal, 2007
The determinants and measurement of a country brand: the country brand strength index
K Dinnie, TC Melewar, M Fetscherin
International Marketing Review, 2010
Global corporate visual identity systems: using an extended marketing mix
TC Melewar, J Saunders
European journal of marketing 34 (5/6), 538-550, 2000
Consumers' product evaluations in emerging markets: does country of design, country of manufacture, or brand image matter?
L Hamzaoui Essoussi, D Merunka
International Marketing Review 24 (4), 409-426, 2007
The human values’ lenses of country of origin images
G Balabanis, R Mueller, TC Melewar
International Marketing Review 19 (6), 582-610, 2002
Multiple roles for branding in international marketing
H Yin Wong, B Merrilees
International Marketing Review 24 (4), 384-408, 2007
Corporate reputation and crisis management: The threat and manageability of anti-corporatism
L Tucker, TC Melewar
Corporate reputation review 7 (4), 377-387, 2005
International corporate visual identity: standardization or localization?
TC Melewar, J Saunders
Journal of International Business Studies 30 (3), 583-598, 1999
Global brand communities across borders: the Warhammer case
TC Melewar, J Small, B Cova, S Pace, DJ Park
International Marketing Review, 2007
Global branding, country of origin and expertise
TC Melewar, J Small, A Pecotich, S Ward
International Marketing Review, 2007
The importance of impulse purchasing behaviour in the international airport environment
G Crawford, TC Melewar
Journal of Consumer Behaviour: An International Research Review 3 (1), 85-98, 2003
Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
M Sarstedt, P Wilczynski, TC Melewar
Journal of World Business 48 (3), 329-339, 2013
Global corporate visual identity systems: standardization, control and benefits
TC Melewar, J Saunders
International marketing review 15 (4), 291-308, 1998
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