| A conceptual framework to understand the creation of athlete brand and its implications A Hasaan, K Kerem, R Biscaia, K Agyemang International Journal of Sport Management and Marketing 18 (3), 169-198, 2018 | 53 | 2018 |
| Understanding athlete brand life cycle A Hasaan, R Biscaia, S Ross Sport in Society, 2019 | 44 | 2019 |
| Athlete brand construction: A perspective based on fans’ perceptions A Hasaan, K Kerem, R Biscaia, KJA Agyemang Motriz: Revista de Educação Física 22 (3), 144-159, 2016 | 37 | 2016 |
| Understanding the implications of athlete brand among fans A Hasaan, K Kerem, R Biscaia, KJA Agyemang TTEM: Technics Technologies Education Management 11 (1), 68-81, 2016 | 36 | 2016 |
| Establishing athlete brand in cricket: fan’s perception about foreign cricketers in Pakistan super league (PSL) A Hasaan Pamukkale Journal of Sport Sciences 7 (3), 23-39, 2016 | 21 | 2016 |
| Analysis of perceptions of turkish fans of video-assistant-referees in elite soccer M Fişne, S Bardakçi, A Hasaan South African Journal for Research in Sport, Physical Education and …, 2021 | 13 | 2021 |
| Establishing athlete brand among female Pakistani fans A Hasaan, K Kerem PODIUM Sport, Leisure and Tourism Review 6 (4), 333-351, 2017 | 11 | 2017 |
| Athlete Brand: A conceptual framework to understand its antecedents and consequences A Hasaan, K Kerem, R Biscaia, K Agyemang 2015 North American Society for Sport Management Conference (NASSM 2015 …, 2015 | 10 | 2015 |
| Foreign ownership and local fans: Turkish football fans’ perspective M Fişne, S Bardakçı, SA Hasaan Physical Culture and Sport. Studies and Research 89 (1), 22-33, 2021 | 6 | 2021 |
| Athlete branding in less popular sport: a triadic approach A Hasaan, V Javani, M Fişne, S Sato PODIUM Sport, Leisure and Tourism Review 9 (4), 70-96, 2020 | 6 | 2020 |
| [English original] Understanding the dimensions of athlete brand authenticity A Hasaan, M Fişne Pensar en Movimiento: Revista de ciencias del ejercicio y la salud 19 (2 …, 2021 | 5 | 2021 |
| A content analysis of fans’ tweets: The case of foreign cricketers in PSL SA Hasaan Materiales para la Historia del Deporte 19, 140-147, 2019 | 3 | 2019 |
| Challenges That Make/Break the Athlete’s Quest to Become an Entrepreneur: A Qualitative Study About Fans’ Perceptions A Hasaan, S Nawaz, I J, J Khalid Physical Culture and Sport. Studies and Research 79 (1), 53–61, 2018 | 3 | 2018 |
| Athletic identity and moral disengagement in doping Ç Caz, RF Kayhan, S Bardakçi, A Hasaan South African Journal for Research in Sport, Physical Education and …, 2021 | 2 | 2021 |
| Branding a niche sports club: A case study of Sivas Kangals Rugby FC M Fişne, A Hasaan Kinesiologia Slovenica 26 (3), 96-120, 2020 | 1 | 2020 |
| Cristiano Ronaldo as an athlete brand: a qualitative study A Hasaan CURRENT ISSUES AND NEW IDEAS IN SPORT SCIENCE, 69, 2016 | 1 | 2016 |
| Understanding and overcoming the obstacles in Muslim female athlete branding A Hasaan, A Berndt, M Fişne Journal of Islamic Marketing, 2024 | | 2024 |
| Entendendo as dimensões da autenticidade da marca dos atletas A Hasaan, M Fişne Pensar en Movimiento: Revista de ciencias del ejercicio y la salud 20 (2 …, 2022 | | 2022 |
| Understanding the dimensions of athlete brand authenticity A Hasaan, M Fişne Pensar en Movimiento: Revista de ciencias del ejercicio y la salud 20 (2 …, 2022 | | 2022 |
| Comprensión de las dimensiones de la autenticidad de la marca de los deportistas A Hasaan, M Fişne PENSAR EN MOVIMIENTO: Revista de Ciencias del Ejercicio y la Salud 20 (2), 9, 2022 | | 2022 |
Rui BiscaiaReader (Associate Professor) (with habilitation), University of BathEmail confirmado em bath.ac.uk
