Raymond P. Fisk
Raymond P. Fisk
Distinguished Professor Emeritus of Marketing, Texas State University
Verified email at - Homepage
Cited by
Cited by
Tracking the evolution of the services marketing literature
RP Fisk, SW Brown, MJ Bitner
Journal of Retailing 69 (1), 61-103, 1993
The impact of other customers on service experiences: a critical incident examination of “getting along”
SJ Grove, RP Fisk
Journal of retailing 73 (1), 63-85, 1997
Transformative service research: An agenda for the future
L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ...
Journal of Business Research 66 (8), 1203-1210, 2013
Multilevel service design: from customer value constellation to service experience blueprinting
L Patrício, RP Fisk, JF Cunha, L Constantine
Journal of Service Research 14 (2), 180-200, 2011
Customer experience modeling: from customer experience to service design
J Teixeira, L Patrício, NJ Nunes, L Nóbrega, RP Fisk, L Constantine
Journal of Service management, 2012
Designing multi-interface service experiences: the service experience blueprint
L Patrício, RP Fisk, JF Cunha
Journal of Service Research 10 (4), 318-334, 2008
Managing corporate identity: an internal perspective
C Simões, S Dibb, RP Fisk
Journal of the Academy of Marketing science 33 (2), 153-168, 2005
The development and emergence of services marketing thought
SW Brown, RP Fisk, M Jo Bitner
International journal of service industry management 5 (1), 21-48, 1994
Interactive Services Marketing
RP Fisk, SJ Grove, J John
Interactive services marketing, 2008
Customers behaving badly: a state of the art review, research agenda and implications for practitioners
R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt (née Reynolds), ...
Journal of Services Marketing 24 (6), 417-429, 2010
The dramaturgy of services exchange: an analytical framework for services marketing
SJ Grove, RP Fisk
Emerging Perspectives on Services Marketing, 45-49, 1983
Understanding value co-creation in complex services with many actors
N Pinho, G Beirão, L Patrício, RP Fisk
Journal of Service Management, 2014
The Service Experience as Theater
SJ Grove, RP Fisk
ACR North American Advances, 1992
Participatizing the service encounter: A theoretical framework
P Silpakit, RP Fisk
Services marketing in a changing environment, 117-121, 1985
Conceptualisation and aspirations of transformative service research
M Rosenbaum, C Corus, AL Ostrom, L Anderson, RP Fisk, AS Gallan, ...
Journal of Research for Consumers, 2011
Going green in the service sector: Social responsibility issues, implications and implementation
SJ Grove, RP Fisk, GM Pickett, N Kangun
European journal of marketing 30 (5), 56-66, 1996
Storytelling about places: Tourism marketing in the digital age
C Bassano, S Barile, P Piciocchi, JC Spohrer, F Iandolo, R Fisk
Cities 87, 10-20, 2019
Value cocreation in service ecosystems: Investigating health care at the micro, meso, and macro levels
G Beirão, L Patrício, RP Fisk
Journal of Service Management 28 (2), 227-249, 2017
Disconfirmation of equity expectations: Effects on consumer satisfaction with services
RP Fisk, CE Young
Advances in consumer research 12 (1), 340-345, 1985
Assessing the theatrical components of the service encounter: a cluster analysis examination
SJ Grove, RP Fisk, MJ Dorsch
Service Industries Marketing, 116-134, 2014
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