Raymond P. Fisk
Raymond P. Fisk
Professor of Marketing, Department of Marketing, Texas State University
Verified email at txstate.edu - Homepage
TitleCited byYear
Tracking the evolution of the services marketing literature
RP Fisk, SW Brown, MJ Bitner
Journal of retailing 69 (1), 61-103, 1993
14271993
The impact of other customers on service experiences: a critical incident examination of “getting along”
SJ Grove, RP Fisk
Journal of retailing 73 (1), 63-85, 1997
8541997
Multilevel service design: from customer value constellation to service experience blueprinting
L Patrício, RP Fisk, JF Cunha, L Constantine
Journal of Service Research 14 (2), 180-200, 2011
4512011
The development and emergence of services marketing thought
SW Brown, RP Fisk, M Jo Bitner
International journal of service industry management 5 (1), 21-48, 1994
3961994
Transformative service research: An agenda for the future
L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ...
Journal of Business Research 66 (8), 1203-1210, 2013
3702013
Managing corporate identity: an internal perspective
C Simões, S Dibb, RP Fisk
Journal of the Academy of Marketing science 33 (2), 153-168, 2005
3672005
Designing multi-interface service experiences: the service experience blueprint
L Patrício, RP Fisk, JF Cunha
Journal of Service Research 10 (4), 318-334, 2008
3622008
Interactive Services Marketing
RP Fisk, J Grove, Stephen, J John
Interactive services marketing, 2008
3362008
The dramaturgy of services exchange: an analytical framework for services marketing
SJ Grove, RP Fisk
Emerging Perspectives on Services Marketing, 45-49, 1983
3121983
Customer experience modeling: from customer experience to service design
J Teixeira, L Patrício, NJ Nunes, L Nóbrega, RP Fisk, L Constantine
Journal of Service management, 2012
2862012
The service experience as theater
SJ Grove, RP Fisk
ACR North American Advances, 1992
2651992
Participatizing the service encounter: a theoretical framework
P Silpakit, RP Fisk
Services marketing in a changing environment, 117-121, 1985
2521985
Dramatizing the service experience: a managerial approach
SJ Grove, RP Fisk, MJ Bitner
Advances in services marketing and management 1 (1), 91-121, 1992
2471992
“Customers behaving badly: a state of the art review, research agenda and implications for practitioners”
R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt (née Reynolds), ...
Journal of Services Marketing 24 (6), 417-429, 2010
2372010
Disconfirmation of equity expectations: Effects on consumer satisfaction with services
RP Fisk, CE Young
ACR North American Advances, 1985
2341985
Assessing the theatrical components of the service encounter: A cluster analysis examination
SJ Grove, RP Fisk, MJ Dorsch
Service Industries Journal 18 (3), 116-134, 1998
2281998
Improving satisfaction with bank service offerings: measuring the contribution of each delivery channel
L Patrıcio, RP Fisk, JF Cunha
Managing Service Quality 13 (6), 471-482, 2003
2022003
Going green in the service sector: Social responsibility issues, implications and implementation
SJ Grove, RP Fisk, GM Pickett, N Kangun
European journal of marketing 30 (5), 56-66, 1996
1881996
The future of services marketing: forecasts from ten services experts
SJ Grove, RP Fisk, J John
Journal of Services Marketing 17 (2), 107-121, 2003
1792003
Observational data collection methods for services marketing: an overview
SJ Grove, RP Fisk
Journal of the Academy of Marketing Science 20 (3), 217-224, 1992
1631992
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