Raymond P. Fisk

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Lia PatrícioAssociate Professor, INESC TEC and Faculty of Engineering, University of PortoVerified email at fe.up.pt
João Falcão e CunhaUniversidade do Porto, Faculdade de EngenhariaVerified email at fe.up.pt
Jorge Grenha TeixeiraAssistant Professor at the Faculty of Engineering of the University of Porto (FEUP)Verified email at fe.up.pt
Mary Jo BitnerProfessor of Marketing, Arizona State UniversityVerified email at asu.edu
Mark S. RosenbaumHawaii Pacific UniversityVerified email at hpu.edu
Kunio ShirahadaJapan Advanced Institute of Science and TechnologyVerified email at jaist.ac.jp
Nuno Jardim NunesITI, LARSyS, Instituto Superior TécnicoVerified email at tecnico.ulisboa.pt
Rebekah Russell-BennettQueensland University of TechnoloogyVerified email at qut.edu.au
Linda AlkireAssociate Professor of Marketing and the Brandon Dee Roberts Excellence Professor at Texas StateVerified email at txstate.edu
Lloyd C. HarrisProfessor of MarketingVerified email at bham.ac.uk
Martin MendeJim Moran Professor of Business Administration, Rockwood School of Marketing, Florida State Univ.Verified email at fsu.edu
Mario Eduardo Giraldo OliverosUniversidad del Norte - Business SchoolVerified email at uninorte.edu.co
Steven W RayburnAssociate Professor, Texas State UniversityVerified email at txstate.edu
James C SpohrerISSIPVerified email at issip.org
Gabriela BeirãoAssistant Professor, INESC TEC and Faculty of Engineering, University of PortoVerified email at fe.up.pt
Ko-Hsun HuangVolvoVerified email at volvo.com
Jochen WirtzNational University of SingaporeVerified email at nus.edu.sg
Thorsten GruberProfessor of Marketing and Service Management, Centre for Service Management (CSM), LoughboroughVerified email at lboro.ac.uk
Anders GustafssonProfessor of Marketing, BI Norwegian Business SchoolVerified email at bi.no
Sally DibbCoventry UniversityVerified email at coventry.ac.uk

Raymond P. Fisk

Emeritus Professor of Marketing, Texas State University

Verified email at txstate.edu - Homepage

transformative service services marketing service marketing service design


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Tracking the evolution of the services marketing literature RP Fisk, SW Brown, MJ Bitner Journal of Retailing 69 (1), 61-103, 1993	1800	1993
The impact of other customers on service experiences: a critical incident examination of “getting along” SJ Grove, RP Fisk Journal of retailing 73 (1), 63-85, 1997	1206	1997
Transformative service research: An agenda for the future L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ... Journal of Business Research 66 (8), 1203-1210, 2013	916	2013
Multilevel service design: from customer value constellation to service experience blueprinting L Patrício, RP Fisk, JF Cunha, L Constantine Journal of Service Research 14 (2), 180-200, 2011	867	2011
Customer experience modeling: from customer experience to service design J Teixeira, L Patrício, NJ Nunes, L Nóbrega, RP Fisk, L Constantine Journal of Service management, 2012	572	2012
Designing multi-interface service experiences: the service experience blueprint L Patrício, RP Fisk, JF Cunha Journal of Service Research 10 (4), 318-334, 2008	551	2008
Managing corporate identity: an internal perspective C Simões, S Dibb, RP Fisk Journal of the Academy of Marketing science 33 (2), 153-168, 2005	529	2005
The development and emergence of services marketing thought SW Brown, RP Fisk, M Jo Bitner International journal of service industry management 5 (1), 21-48, 1994	498	1994
Interactive Services Marketing RP Fisk, SJ Grove, J John Interactive services marketing, 2008	413	2008
The dramaturgy of services exchange: an analytical framework for services marketing SJ Grove, RP Fisk Emerging Perspectives on Services Marketing, 45-49, 1983	389	1983
Customers behaving badly: a state of the art review, research agenda and implications for practitioners R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt (née Reynolds), ... Journal of Services Marketing 24 (6), 417-429, 2010	374	2010
The Service Experience as Theater SJ Grove, RP Fisk ACR North American Advances, 1992	347	1992
Participatizing the service encounter: A theoretical framework P Silpakit, RP Fisk Services marketing in a changing environment, 117-121, 1985	335	1985
Conceptualisation and aspirations of transformative service research M Rosenbaum, C Corus, AL Ostrom, L Anderson, RP Fisk, AS Gallan, ... Journal of Research for Consumers, 2011	309	2011
Disconfirmation of equity expectations: Effects on consumer satisfaction with services RP Fisk, CE Young ACR North American Advances, 1985	301	1985
Understanding value co-creation in complex services with many actors N Pinho, G Beirão, L Patrício, RP Fisk Journal of Service Management, 2014	299	2014
Going green in the service sector: Social responsibility issues, implications and implementation SJ Grove, RP Fisk, GM Pickett, N Kangun European journal of marketing 30 (5), 56-66, 1996	294	1996
Assessing the theatrical components of the service encounter: a cluster analysis examination SJ Grove, RP Fisk, MJ Dorsch Service Industries Journal 18 (3), 116-134, 1998	293	1998
Value cocreation in service ecosystems: Investigating health care at the micro, meso, and macro levels G Beirão, L Patrício, RP Fisk Journal of Service Management 28 (2), 227-249, 2017	252	2017
Improving satisfaction with bank service offerings: measuring the contribution of each delivery channel L Patrıcio, RP Fisk, JF Cunha Managing Service Quality 13 (6), 471-482, 2003	250	2003

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