Raymond P. Fisk
Raymond P. Fisk
Professor of Marketing, Texas State University
Verified email at txstate.edu - Homepage
Title
Cited by
Cited by
Year
Tracking the evolution of the services marketing literature
RP Fisk, SW Brown, MJ Bitner
Journal of Retailing 69 (1), 61-103, 1993
15081993
The impact of other customers on service experiences: a critical incident examination of “getting along”
SJ Grove, RP Fisk
Journal of retailing 73 (1), 63-85, 1997
9481997
Multilevel service design: from customer value constellation to service experience blueprinting
L Patrício, RP Fisk, JF Cunha, L Constantine
Journal of Service Research 14 (2), 180-200, 2011
5532011
Transformative service research: An agenda for the future
L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ...
Journal of Business Research 66 (8), 1203-1210, 2013
4942013
The development and emergence of services marketing thought
SW Brown, RP Fisk, MJ Bitner
International journal of service industry management, 1994
4261994
Managing corporate identity: an internal perspective
C Simões, S Dibb, RP Fisk
Journal of the Academy of Marketing science 33 (2), 153-168, 2005
4142005
Designing multi-interface service experiences: the service experience blueprint
L Patrício, RP Fisk, JF Cunha
Journal of Service Research 10 (4), 318-334, 2008
4112008
Interactive Services Marketing
RP Fisk, SJ Grove, J John
Interactive services marketing, 2008
3652008
Customer experience modeling: from customer experience to service design
J Teixeira, L Patrício, NJ Nunes, L Nóbrega, RP Fisk, L Constantine
Journal of Service management, 2012
3522012
The dramaturgy of services exchange: an analytical framework for services marketing
SJ Grove, RP Fisk
Emerging Perspectives on Services Marketing, 45-49, 1983
3351983
The Service Experience as Theater
SJ Grove, RP Fisk
ACR North American Advances, 1992
2991992
Dramatizing the service experience: a managerial approach
SJ Grove, RP Fisk, MJ Bitner
Advances in services marketing and management 1 (1), 91-121, 1992
2701992
Participatizing the service encounter: a theoretical framework
P Silpakit, RP Fisk
Services marketing in a changing environment, 117-121, 1985
2701985
Customers behaving badly: a state of the art review, research agenda and implications for practitioners
R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt (née Reynolds), ...
Journal of Services Marketing 24 (6), 417-429, 2010
2642010
Disconfirmation of equity expectations: Effects on consumer satisfaction with services
RP Fisk, CE Young
ACR North American Advances, 1985
2451985
Assessing the theatrical components of the service encounter: a cluster analysis examination
SJ Grove, RP Fisk, MJ Dorsch
Service Industries Journal 18 (3), 116-134, 1998
2431998
Improving satisfaction with bank service offerings: measuring the contribution of each delivery channel
L Patrıcio, RP Fisk, JF Cunha
Managing Service Quality 13 (6), 471-482, 2003
2202003
Going green in the service sector
SJ Grove, RP Fisk, GM Pickett, N Kangun
European journal of marketing, 1996
2101996
The future of services marketing: forecasts from ten services experts
SJ Grove, RP Fisk, J John
Journal of Services Marketing 17 (2), 107-121, 2003
1922003
Observational data collection methods for services marketing: An overview
SJ Grove, RP Fisk
Journal of the Academy of Marketing Science 20 (3), 217-224, 1992
1821992
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