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Carlos Diaz Ruiz
Carlos Diaz Ruiz
Outros nomesCarlos A. Diaz Ruiz, Carlos Ruiz, Carlos Adrián Díaz Ruiz
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Moments of luxury: Hedonic escapism as a luxury experience
J Holmqvist, C Diaz Ruiz, L Peñaloza
Journal of Business Research, 503-513, 2020
1812020
Disinformation and Echo Chambers: How Disinformation Circulates in Social Media Through Identity-Driven Controversies
C Diaz Ruiz, T Nilsson
Journal of Public Policy & Marketing 42 (1), 18-35, 2023
652023
Assembling market representations
CA Diaz Ruiz
Marketing Theory 13 (3), 245-261, 2013
542013
Theories of markets: Insights from marketing and the sociology of markets
CA Diaz Ruiz
The Marketing Review 12 (1), 61-77, 2013
532013
Actionable marketing knowledge: A close reading of representation, knowledge and action in market research
C Diaz Ruiz, M Holmlund
Industrial Marketing Management 66, 172-180, 2017
422017
Market representations in industrial marketing: Could representations influence strategy?
CA Diaz Ruiz, C Kowalkowski
Industrial Marketing Management 43 (6), 1026 -1034, 2014
412014
Market bifurcations in board sports: How consumers shape markets through boundary work
C Diaz Ruiz, M Makkar
Journal of Business Research 122 (January), 38-50, 2021
312021
Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes
C Diaz Ruiz, L Penaloza, J Holmqvist
European Journal of Marketing 54 (5), 999-1024, 2020
312020
Service Ecosystems, Markets, and Business Networks–what is the difference? A horizontal literature review
J Holmqvist, C Diaz Ruiz
The TQM Journal 29 (6), 800-810, 2017
302017
Market-scanning and Market-shaping: Why are firms blindsided by market-shaping acts?
C Diaz Ruiz, JJ Baker, K Mason, K Tierney
Journal of Business and Industrial Marketing 35 (9), 1389-1401, 2020
272020
Feral segmentation: how cultural intermediaries perform market segmentation in the wild
CA Diaz Ruiz, H Kjellberg
Marketing Theory 20 (4), 429-457, 2020
162020
The strategic role of corporate online references: building social capital through signaling in business networks
Z Tóth, P Naudé, SC Henneberg, C Diaz Ruiz
Journal of Business & Industrial Marketing 36 (8), 1300-1321, 2021
92021
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China
C Diaz Ruiz, A Cruz
International Marketing Review 40 (7), 1-21, 2023
82023
The Insights Industry: Towards a Performativity Turn in Market Research
C Diaz Ruiz
International Journal of Market Research 64 (2), 169-186, 2022
82022
Market Representations in Action: Foundations for the Performativity of Representations in Marketing
CA Diaz Ruiz
Hanken School of Economics, 2014
5*2014
Disinformation on digital media platforms: A market-shaping approach
C Diaz Ruiz
New Media & Society, 2023
42023
Value and price
D Bajde, C Diaz Ruiz
Marketing Management A Cultural Perspective, 2020
32020
Implications of Market Practices in Market Orientation
CAD Ruiz
European Marketing Academy (EMAC), 360-361, 2012
12012
Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation
O Wirths, Z Tóth, C Diaz Ruiz
Industrial marketing Management 119, 162-177, 2024
2024
Disinformation is part and parcel of social media’s business model, new research shows
CD Ruiz
The Conversation 2023, 2023
2023
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