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Yuliya Komarova Loureiro
Yuliya Komarova Loureiro
Associate Professor of Marketing, Fordham University
Verified email at fordham.edu - Homepage
Title
Cited by
Cited by
Year
Understanding Generation Y and their use of social media: a review and research agenda
RN Bolton, A Parasuraman, A Hoefnagels, N Migchels, S Kabadayi, ...
Journal of service management 24 (3), 245-267, 2013
23142013
When can a photo increase credit? The impact of lender and borrower profiles on online peer-to-peer loans
L Gonzalez, YK Loureiro
Journal of Behavioral and Experimental Finance 2, 44-58, 2014
2112014
Conceptualizing the multiple dimensions of consumer financial vulnerability
GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ...
Journal of Business Research 100, 421-430, 2019
1092019
Suspicious minds: Exploring neural processes during exposure to deceptive advertising
AW Craig, YK Loureiro, S Wood, JMC Vendemia
Journal of Marketing Research 49 (3), 361-372, 2012
1022012
Competition against common sense: insights on peer-to-peer lending as a tool to allay financial exclusion
Y Komarova Loureiro, L Gonzalez
International Journal of Bank Marketing 33 (5), 605-623, 2015
692015
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
FE Petersen, HJ Dretsch, YK Loureiro
International Journal of Research in Marketing 35 (1), 170-184, 2018
472018
The case for moral consumption: examining and expanding the domain of moral behavior to promote individual and collective well-being
Y Komarova Loureiro, J Bayuk, SM Tignor, GY Nenkov, S Baskentli, ...
Journal of Public Policy & Marketing 35 (2), 305-322, 2016
332016
Customer value creation in multichannel systems: The interactive effect of integration quality and multichannel complexity
S Kabadayi, YK Loureiro, M Carnevale
Journal of Creating Value 3 (1), 1-18, 2017
322017
Enabling and cultivating wiser consumption: The roles of marketing and public policy
LK Ozanne, J Stornelli, MG Luchs, DG Mick, J Bayuk, M Birau, S Chugani, ...
Journal of Public Policy & Marketing 40 (2), 226-244, 2021
312021
Businesses Beware: Consumer Immoral Retaliation in Response to Perceived Moral Violations by Companies
Y Komarova Loureiro, KL Haws, WO Bearden
Journal of Service Research, 1094670517738366, 2017
312017
Customer value creation for risky products: The role of brand trust and trusting beliefs
M Carnevale, YK Loureiro, S Kabadayi
Journal of Creating Value 4 (1), 1-21, 2018
272018
Positive affect and malleable mental accounting: an investigation of the role of positive affect in flexible expense categorization and spending
YK Loureiro, KL Haws
Psychology & Marketing 32 (6), 670-677, 2015
272015
Is share of wallet exclusively about making customers happy or having more customers? Exploring the relationship between satisfaction and double jeopardy
A Buoye, Y Komarova Loureiro, S Kabadayi, MG Nejad, TL Keiningham, ...
Journal of Service Management 27 (4), 434-459, 2016
102016
Neural Correlates of Ad Deception Detection: A Bold Imaging Study
A Craig, Y Komarova, S Wood, J Vendemia
ACR North American Advances, 2009
72009
Transforming business education through social innovation: From exalting heroes to engaging our humanity
L Aksoy, H Jazaieri, YK Loureiro, K Milligan, J Nesteruk, R Sisodia
Humanistic Management Journal 4, 239-259, 2019
52019
The chain of effects from customer satisfaction to customer profitability
TL Keiningham, L Aksoy, YA Komarova, M Nejad
Handbook of research on customer equity in marketing, 265-282, 2015
32015
In pursuit of luxury: Anterior cingulate cortex activation in response to luxury brands depends on goal-congruent cues
A Craig, HM Johnson, S Wood, Y Komarova
Advances in Consumer Research 39, 86-87, 2011
12011
The Impact of Positive Affect on Cognitive Decision Making Strategies: the Case of Mental Accounting
Y Komarova, K Haws, A Cheema
ACR North American Advances, 2010
12010
Punishing the guilty and the guiltless: An investigation of consumer deviance inspired by company wrongdoing
YA Komarova
University of South Carolina, 2010
12010
Identifying Consumer Financial Opinion Leaders.
MG Nejad, G O'Connor, Y Komarova
Journal of Personal Finance 21 (2), 2022
2022
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