Patrick De Pelsmacker
Patrick De Pelsmacker
Verified email at uantwerpen.be - Homepage
Title
Cited by
Cited by
Year
Do consumers care about ethics? Willingness to pay for fair‐trade coffee
P De Pelsmacker, L Driesen, G Rayp
Journal of consumer affairs 39 (2), 363-385, 2005
16902005
Marketing communications: A European perspective
P De Pelsmacker, M Geuens, J Van den Bergh
Pearson education, 2007
13072007
Marketingová komunikace
P Pelsmacker, M Geuens, JV Bergh
Praha: Grada Publishing, 2003
7802003
Marketingová komunikace
P De Pelsmacker, M Geuens, J Van den Bergh
Grada Publishing as, 2003
690*2003
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity
P De Pelsmacker, M Geuens, P Anckaert
Journal of Advertising 31 (2), 49-61, 2002
5282002
Marketing research with SPSS
W Janssens, P De Pelsmacker, K Wijnen, P Van Kenhove
Pearson Education, 2008
4892008
A model for fair trade buying behaviour: The role of perceived quantity and quality of information and of product-specific attitudes
P De Pelsmacker, W Janssens
Journal of business ethics 75 (4), 361-380, 2007
4682007
Integrated marketing communication
PJ Kitchen, I Burgmann
Wiley international encyclopedia of marketing, 2010
3992010
Advergames
V Cauberghe, P De Pelsmacker
Journal of advertising 39 (1), 5-18, 2010
3822010
Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
MH De Canničre, P De Pelsmacker, M Geuens
Journal of business research 62 (1), 82-92, 2009
3362009
Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions
N Purnawirawan, P De Pelsmacker, N Dens
Journal of interactive marketing 26 (4), 244-255, 2012
3032012
The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation
P De Pelsmacker, W Janssens
Accident Analysis & Prevention 39 (1), 6-15, 2007
2842007
Consumer preferences for the marketing of ethically labelled coffee
P De Pelsmacker, W Janssens, E Sterckx, C Mielants
International marketing review, 2005
2752005
Emotions as determinants of electric car usage intention
I Moons, P De Pelsmacker
Journal of Marketing Management 28 (3-4), 195-237, 2012
2722012
Maggie GEUENS a Joeri van den BERGH
P PELSMACKER
Marketingová komunikace 1, 584, 2001
2582001
Positive and negative antecedents of purchasing eco-friendly products: A comparison between green and non-green consumers
C Barbarossa, P De Pelsmacker
Journal of Business Ethics 134 (2), 229-247, 2016
2392016
A meta-analytic investigation of the role of valence in online reviews
N Purnawirawan, M Eisend, P De Pelsmacker, N Dens
Journal of Interactive Marketing 31, 17-27, 2015
2192015
Fair‐trade beliefs, attitudes and buying behaviour of Belgian consumers
PD Pelsmacker, W Janssens, E Sterckx, C Mielants
International Journal of Nonprofit and Voluntary Sector Marketing 11 (2 …, 2006
2152006
Relationship quality and purchase intention and behavior: The moderating impact of relationship strength
MH De Canničre, P De Pelsmacker, M Geuens
Journal of Business and Psychology 25 (1), 87-98, 2010
2142010
Marktonderzoek, 2/e
P De Pelsmacker, P Van Kenhove
Pearson Education, 2006
2032006
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