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Aikaterini Manthiou, Full Professor
Aikaterini Manthiou, Full Professor
NEOMA Business School, Director of the Marketing Specialization for Apprentices, PGE
Verified email at neoma-bs.fr - Homepage
Title
Cited by
Cited by
Year
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
R Godey, B., Manthiou A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R ...
Journal of Business Research, 2016
20642016
The experience economy approach to festival marketing: Vivid memory and attendee loyalty
L Manthiou A., Lee S., Tang L., & Chiang
Journal of Services Marketing, 2014
3982014
The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence
X Manthiou, A., Kang, J., Hyun, SS, & Fu
International Journal of Hospitality Management, 2018
2222018
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
L Kang J., Manthiou A., Surmajan, N. & Tang
Journal of Hospitality Marketing & Management, 2017
2072017
Identifying and responding to customer needs on Facebook fan pages.
L Manthiou, A., Chiang, L., & Tang
International Journal of Technology and Human Interaction 9 (3), 2013
135*2013
Investigating the Effects of Memorable Experiences: An Extended Model of Script Theory.
L Manthiou A., Kang J., Tang, R. & Chiang
Journal of Travel and Tourism Marketing, 2016
1342016
Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research
A Manthiou, E Hickman, P Klaus
Journal of Retailing and Consumer Services 57, 102218, 2020
1102020
Applying the EEE customer mindset in luxury: reevaluating customer experience research and practice during and after corona
MA Klaus P.
Journal of Service Management, 2020
842020
The incorporation of consumer experience into the branding process: an investigation of name‐brand hotels
A Manthiou, J Kang, N Sumarjan, L Tang
International Journal of Tourism Research 18 (2), 105-115, 2016
742016
Exploring the roles of self-concept and future memory at consumer events: the application of an extended Mehrabian–Russell model.
LCL Manthiou A., Ayadi, K., Lee, S., Tang
Journal of Travel and Tourism Marketing, 2017
702017
Consumer responses to planned obsolescence
O Kuppelwieser, V., Klaus, P., Manthiou, A., & Boujena
Journal of Retailing and Consumer Services, 2019
692019
An integration of cognitive appraisal theory and script theory in the luxury cruise sector: The bridging role of recollection and storytelling
HSS Manthiou A., Kang, J.
Journal of Travel and Tourism Marketing, 2017
682017
A visitor-based brand equity perspective: The case of a public festival.
T Manthiou A., Kang J., Schrier
Tourism Review, 2014
672014
The role of customer experience in the perceived value–word-of-mouth relationship
VG Kuppelwieser, P Klaus, A Manthiou, LD Hollebeek
Journal of Services Marketing 36 (3), 364-378, 2022
582022
Investigating festivals and events as social gatherings: the application of social identity theory
L Chiang, Xu, K A., A J., Tang, L., & Manthiou
Journal of Travel and Tourism Marketing, 2017
572017
Places as authentic consumption contexts
A Spielmann, N., Babin B., and Manthiou
Psychology & Marketing, 2018
452018
Does consumers' feeling affect their quality of life? Roles of consumption emotion and its consequences
S Lee, A Manthiou, M Jeong, L Tang, L Chiang
International Journal of Tourism Research 17 (4), 409-416, 2015
452015
An assessment of value dimensions in hiking tourism: Pathways toward quality of life.
L Lee, S., Manthiou, A., Tang, L., & Chiang
International Journal of Tourism Research, 2018
412018
Reason and reaction: The dual route of the decision-making process on Facebook fan pages for hospitality brands
R Manthiou, A., Tang L. & Bosselman
Electronic Markets, 2014
402014
A Comparative study of generational preferences for trip-planning resources: A case study of international tourists in Shanghai.
A Chiang, L., Manthiou, A., Tang, L., Shin, J., & Morrison
Journal of Quality Assurance in Hospitality and Tourism, 2014
382014
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