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James Robert Blair
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Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation
JR Blair, P Gala, M Lunde
Journal of Consumer Marketing 39 (2), 145-165, 2022
172022
The impact and mediating role of personal brand authenticity on the self-actualization of university graduates entering the workforce
L Allison, J Blair, JH Jung, PJ Boutin Jr
Journal for Advancement of Marketing Education 28 (2), 3-13, 2020
122020
Book review: The fluid consumer: Next generation growth and branding in the digital age
JR Blair
Journal of Macromarketing 39 (3), 341-345, 2019
92019
Gerald Davis, The vanishing american corporation (2016)
JR Blair
Markets, Globalization & Development Review 1 (2), 2016
82016
Ring the alarm: modifications to higher education negatively impacting full-time faculty
JR Blair, L Jones, M Manning, J McGlown, C Streetman, C Walz
Journal of Business & Industrial Marketing 39 (1), 37-52, 2024
22024
Implications of Autonomous Pricing on Persuasion Knowledge and Aggressive Consumers
J Blair
Journal of Business and Management 27 (2), 33-68, 2021
22021
Incorporating Experiential Learning in the Classroom: Activities and Speakers
P Gala, J Blair, S Hunt, D Bennett, S Sarofim
Back to the Future: Revisiting the Foundations of Marketing 115, 2018
22018
Positive Implications of Weekly Marketing Entrepreneur Pitch Competition Assignments
J Blair
Journal for Advancement of Marketing Education 29, 1-11, 2021
12021
Utilizing gain and loss message framing for consumers: A Machiavellian perspective
P Gala, J Blair, M Lunde
Journal of Global Scholars of Marketing Science, 1-20, 2024
2024
American corporations have been changing: Artificial intelligence will lead the next shift
J Blair, L Allison
Business Education Forum 78 (2), 15-17, 2024
2024
Effective Methods for Teaching Business Related Topics During and Post-Crisis Volume Two
J Blair, M Robles
2024
Effective Methods for Teaching Business Related Topics During and Post-Crisis Volume One
J Blair, M Robles
2024
Personal Branding in a Disruptive Marketplace
J Blair, L Allison, JH Jung
Effective Methods for Teaching Business Related Topics During and Post …, 2024
2024
Winter break is here! Are you taking classes? How on-campus tabling sessions improve student perceptions of Winter Term Courses
J Blair, R Carpenter, C Bradley
Journal of Excellence in College Teaching and Learning 10 (1), 93-100, 2024
2024
ETHICS AND MORAL HAZARD OF UNIVERSITY RESPONSES TO SARS-COV2 THROUGH A TERROR MANAGEMENT PERSPECTIVE
L Allison, JR Blair, M Fore
9th Annual Conference March 24-25, 2022 Hosted by Eastern Kentucky …, 2022
2022
Sports Marketing: A Winning Approach
D Bennett, G Matos, J Blair
2022
Age of the Influencer: Exploring How Influencers Build Trust Online and Its Effect on Young Consumers
LK Herbstreit, J Blair
Encompass Digital Archive, Eastern Kentucky University, 2022
2022
The Importance of Students Creating Professional Personal Brands Online
M Fore, J Blair, L Allison
Business Education Forum 76 (2), 18-22, 2021
2021
Organizational Communication: Personal Selling and Brand Management
L Allison, J Blair
Sage Skills, 2021
2021
Product standardization and adaptation in the classroom: An Oreo case study
J Blair, P Boutin
Business Education Forum 74 (4), 38-41, 2020
2020
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