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John T. Bowen
John T. Bowen
Professor Emeritus, Univ. of Houston, Conrad N. Hilton College of Hotel and
Verified email at uh.edu - Homepage
Title
Cited by
Cited by
Year
Marketing for Hospitality and Tourism
P Kotler, J Bowen, S Baloglu
7852*2021
The relationship between customer loyalty and customer satisfaction
JT Bowen, SL Chen
International journal of contemporary hospitality management 13 (5), 213-217, 2001
28732001
Mercadotecnia para Hotelería y Turismo
P Kotler, J Bowen, J Makens
Editorial Prentice-Hall Hispanoamericana, SA, Méjico, 0
2239*
Commentary on loyalty: A strategic commitment
S Shoemaker, J Bowen
Cornell Hopsitality Quarterly 44 (5-6), 47-52, 2003
2088*2003
Marketing turístico
P Kotler, JT Bowen, JC Makens, J García, J Flores
Pearson educación, 2011
10432011
Marketing para Turismo
P Kotler, J Bowen, J Makens
9112003
Marketing for Hospitality and Tourism (eds. 1-7)
P Kotler, J Bowen, J Makens, S Baloglu
Pearson, 2017
638*2017
Development of a taxonomy of services to gain strategic marketing insights
J Bowen
Journal of the Academy of marketing science 18, 43-49, 1990
6291990
Managing service organizations: does having a “thing” make a difference?
J Bowen, RC Ford
Journal of Management 28 (3), 447-469, 2002
5152002
Restaurants and the tourist market
B Sparks, J Bowen, S Klag
International Journal of Contemporary Hospitality Management 15 (1), 6-13, 2003
3482003
Transitioning loyalty programs: A commentary on “the relationship between customer loyalty and customer satisfaction”
JT Bowen, SLC McCain
International Journal of Contemporary Hospitality Management 27 (3), 415-430, 2015
2822015
Marketing u ugostiteljstvu, hotelijerstvu i turizmu
P Kotler, JT Bowen, JC Makens
Mate, 2010
2732010
Beware Hospitality Industry: The Robots Are Coming
J Bowen, C Morosan
Worldwide Hospitality and Tourism Themes, 2018
2352018
Menu design: Can menus sell
JT Bowen, AJ Morris
International Journal of Contemporary Hospitality Management 7 (4), 4-9, 1995
2201995
Market segmentation in hospitality research: no longer a sequential process
JT Bowen
International Journal of Contemporary Hospitality Management 10 (7), 289-296, 1998
1981998
Pemasaran, perhotelan dan keparawisataan
P Kotler, JT Bowen, JC Makens
Prehallindo, 2002
1632002
Comparing guests’ key attributes of peer-to-peer accommodations and hotels: mixed-methods approach.
A Belarmino, E Whalen, Y Koh, J Bowen
Current Issues in Tourism, 1-7, 2017
1452017
A proposed model of the descriptors of service process
KJ Mayer, JT Bowen, MR Moulton
Journal of services marketing 17 (6), 621-639, 2003
1422003
Trends that are changing travel and tourism
J Bowen, E Whalen
Worldwide Hospitality and Tourism Themes 9 (6), 592-602, 2017
1212017
Hospitality marketing: A retrospective analysis (1960-2010) and predictions (2010-2020)
CS Dev, JD Buschman, JT Bowen
Cornell Hospitality Quarterly 51 (4), 459-469, 2010
1192010
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