Sally Dibb
Sally Dibb
Verified email at coventry.ac.uk
Title
Cited by
Cited by
Year
Marketing: Concepts and strategies
S Dibb, L Simkin, WM Pride, OC Ferrell
Houghton Mifflin, 2005
11582005
Religious influences on shopping behaviour: An exploratory study
N Essoo, S Dibb
Journal of marketing management 20 (7-8), 683-712, 2004
7792004
Rethinking the brand concept: new brand orientation
C Simoes, S Dibb
Corporate Communications: An International Journal, 2001
5002001
Managing corporate identity: an internal perspective
C Sim§es, S Dibb, RP Fisk
Journal of the Academy of Marketing science 33 (2), 153-168, 2005
4382005
Market segmentation: strategies for success
S Dibb
Marketing Intelligence & Planning, 1998
2601998
The role of corporate culture, market orientation and organisational commitment in organisational performance: the case of non-profit organisations
JC Pinho, AP Rodrigues, S Dibb
Journal of management development, 2014
2572014
Consumer trust in the online retail context: Exploring the antecedents and consequences
J Chen, S Dibb
Psychology & Marketing 27 (4), 323-346, 2010
2462010
Product involvement: an application in clothing
N Michaelidou, S Dibb
Journal of Consumer Behaviour: An International Research Review 5 (5), 442-453, 2006
2452006
Consumer involvement: a new perspective
N Michaelidou, S Dibb
The Marketing Review 8 (1), 83-99, 2008
2202008
Market segmentation: diagnosing and treating the barriers
S Dibb, L Simkin
Industrial Marketing Management 30 (8), 609-625, 2001
1972001
The application of a relationship marketing perspective in retail banking
S Dibb, M Meadows
Service Industries Journal 21 (1), 169-194, 2001
1922001
The market segmentation workbook
S Dibb, L Simkin
Cengage Learning EMEA, 1996
1781996
Targeting, segments and positioning
S Dibb, L Simkin
International Journal of Retail & Distribution Management, 1991
1771991
Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour
F Harris, H Roby, S Dibb
International Journal of Consumer Studies 40 (3), 309-318, 2016
1532016
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
S Dibb, M Carrigan
European Journal of Marketing 47 (9), 1376-1398, 2013
1512013
Is ‘culture’a justifiable variable for market segmentation? A cross‐cultural example
A Lindridge, S Dibb
Journal of Consumer Behaviour: An International Research Review 2 (3), 269-286, 2003
1512003
The strength of branding and positioning in services
S Dibb, L Simkin
International Journal of Service Industry Management 4 (1), 0-0, 1993
1501993
Up, up and away: social marketing breaks free
S Dibb
Journal of Marketing Management 30 (11-12), 1159-1185, 2014
1432014
A program for implementing market segmentation
S Dibb, L Simkin
Journal of Business & Industrial Marketing, 1997
1391997
Using email questionnaires for research: Good practice in tackling non-response
N Michaelidou, S Dibb
Journal of Targeting, Measurement and analysis for Marketing 14 (4), 289-296, 2006
1212006
The system can't perform the operation now. Try again later.
Articles 1–20