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Kevin Kam Fung So
Kevin Kam Fung So
William S. Spears Chair in Business, Spears School of Business, Oklahoma State University
Email confirmado em okstate.edu - Página inicial
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Customer engagement with tourism brands: Scale development and validation
KKF So, C King, B Sparks
Journal of Hospitality & Tourism Research 38 (3), 304-329, 2014
9482014
The role of customer engagement in building consumer loyalty to tourism brands
KKF So, C King, BA Sparks, Y Wang
Journal of Travel Research 55 (1), 64-78, 2016
8542016
Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern
BA Sparks, KKF So, GL Bradley
Tourism Management 53, 74-85, 2016
5692016
Consumer Adoption of the Uber Mobile Application: Insights from Diffusion of Innovation Theory and Technology Acceptance Model
S Min, KKF So, M Jeong
Journal of Travel & Tourism Marketing, 2018
5552018
The influence of customer brand identification on hotel brand evaluation and loyalty development
KKF So, C King, B Sparks, Y Wang
International Journal of Hospitality Management 34, 31-41, 2013
5172013
Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach
KKF So, H Oh, S Min
Tourism Management 67, 224-236, 2018
5142018
Platforms in the Peer-to-Peer Sharing Economy
J Wirtz, KKF So, M Mody, S Liu, HHE Chun
Journal of Service Management 30 (1), 452-483, 2019
4272019
Residents’ support for tourism: Testing alternative structural models
R Nunkoo, KKF So
Journal of Travel Research 55 (7), 847-861, 2016
4082016
The Influence of Online Reviews on Consumers' Attributions of Service Quality and Control for Service Standards in Hotels
V Browning, KKF So, B Sparks
Journal of Travel & Tourism Marketing 30 (1-2), 23-40, 2013
3772013
Inside the sharing economy: Understanding consumer motivations behind the adoption of mobile applications
G Zhu, KKF So, S Hudson
International Journal of Contemporary Hospitality Management, 2017
3612017
Enhancing customer relationships with retail service brands: The role of customer engagement
KKF So, C King, BA Sparks, Y Wang
Journal of Service Management, 2016
2762016
“When experience matters”: building and measuring hotel brand equity: The customers' perspective
KKF So, C King
International Journal of Contemporary Hospitality Management 22 (5), 589-608, 2010
2752010
The missing link in building customer brand identification: The role of brand attractiveness
KKF So, C King, S Hudson, F Meng
Tourism Management 59, 640-651, 2017
2462017
Technology readiness and customer satisfaction with travel technologies: A cross-country investigation
Y Wang, KKF So, BA Sparks
Journal of Travel Research 56 (5), 563-577, 2017
2422017
Joint effects of management responses and online reviews on hotel financial performance: A data-analytics approach
K Xie, KKF So, W Wang
International Journal of Hospitality Management 62, 101-110, 2017
2122017
Two decades of customer experience research in hospitality and tourism: A bibliometric analysis and thematic content analysis
H Kim, KKF So
International Journal of Hospitality Management 100, 103082, 2022
1442022
Brand management in the era of social media: Social visibility of consumption and customer brand identification
KKF So, L Wu, L Xiong, C King
Journal of Travel Research 57 (6), 727-742, 2018
1342018
A decade of customer engagement research in hospitality and tourism: A systematic review and research agenda
KKF So, XR Li, HH Kim
Journal of Hospitality & Tourism Research, 2020
1152020
The influence of service brand orientation on hotel employees’ attitude and behaviors in China
C King, KKF So, D Grace
International Journal of Hospitality Management 34, 172-180, 2013
1142013
What makes Airbnb experiences enjoyable? The effects of environmental stimuli on perceived enjoyment and repurchase intention
KKF So, H Kim, H Oh
Journal of Travel Research 60 (5), 1018-1038, 2021
1012021
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