| A motivation-based typology of social virtual world users D Hassouneh, M Brengman Computers in Human Behavior 33, 330-338, 2014 | 109 | 2014 |
| Retailing in social virtual worlds: developing a typology of virtual store atmospherics D Hassouneh, M Brengman Journal of Electronic Commerce Research, 2015 | 78 | 2015 |
| Virtual worlds: A gateway for SMEs toward internationalization D Hassouneh, M Brengman Journal of Brand Management 19, 72-90, 2011 | 53 | 2011 |
| Shopping in virtual worlds: Perception, Motivation, and Behavior D Hassouneh, M Brengman Journal of Electronic Commerce Research, 2011 | 52 | 2011 |
| Metaverse retailing: are SVW users ready to buy real products from virtual world stores? D Hassouneh, M Brengman 12th International IADIS Conference on e-Commerce and Digital Marketing (EC …, 2015 | 17 | 2015 |
| Virtual Worlds as a Strategic International Marketing Tool for Small and Medium-Sized Enterprises (SMES) D Hassouneh, M Brengman Conference Readings Book, 284, 2008 | 7 | 2008 |
| Shopping for Virtual Products in Social Virtual Worlds: Does Users’ Gender Matter? D Hassouneh, M Brengman 11th International conference in business, education, humanities and social …, 2018 | 2* | 2018 |
| Virtual Store Atmospherics: An exploratory study in Second Life M Brengman, D Hassouneh Finds and Results from the Swedish Cyprus Expedition: A Gender Perspective …, 2009 | 2 | 2009 |
| The use of social media as a marketing tool by small retailers: A qualitative study D Hassouneh | | 2021 |
| shopping for virtual products: does user gender matter? D Hassouneh, M Brengman 11th International Conference on Business, Education, Humanities and Social …, 2018 | | 2018 |
| Using Electronic Business Simulation Games to Enhance Students‟ Learning at Palestine Polytechnic University: An Experimental Study N Alrajei, D Hassouneh 11th International conference in business, education, humanities and social …, 2018 | | 2018 |
| Social Virtual Worlds: Marketing Applications & Consumer Behavior D Hassouneh | | 2014 |
| Metaverse Retailing: developing a typology of store atmospherics D Hassouneh, M Brengman VUB PhD Research day, VUB Auditorium, Brussels, May 28, Poster presentation, 2010 | | 2010 |
| Virtual World Store Design: Second Life Case Study D Hassouneh, M Brengman Auditorium Fortis, Brussels, Sep 18, Poster presentation., 2009 | | 2009 |
| EXPLORING VIRTUAL REALITY POTENTIAL IN ENHANCING CONSUMERS’SHOPPING EXPERIENCE M Alrefaya, D Hassouneh Proceedings of the 2007 Academy for Global Business Advancement (AGBA …, 2007 | | 2007 |
Malaika BrengmanProfessor of Marketing, Vrije Universiteit BrusselVerified email at vub.ac.be
